Style Guide

Subordinating conjunctions exercise

March 30, 2014

Complete the following sentences using appropriate subordinating conjunctions. 1. I make it a point to visit the Taj Mahal …………………. I go to Agra. 2. This is the place …………….. I used to stay when I was studying at college. 3. ……………….. you get the first rank, I will buy you a car. 4. ……………….. […]

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Smart Copywriting: The Company Website and Business Blog Know-how (plus SEO tips)

March 26, 2014

There are 2,095,006,005 Internet users worldwide, and each of them spends 22% of their time online social networking, 20% for reading content, and 21% for searches, according to GO-Gulf.com. It is not surprising that companies dove into this space to grow their business, and some even used it to build their startups. Since content is mainly […]

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Effective Business Writing: How to Write Letters and Inter-office Documents

March 23, 2014

Imagine the world without language. There would be catastrophe in silence, in cultures, in our surviving and in our sense of being. This is the same with having insufficient communication within a corporate organization or a business. Without communication, there would be no sales, no suggestions, and no solidarity. Hence, today, we will tackle the […]

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The Ultimate Business Proposal Guide: How to Pitch, Propose, and Persuade

March 21, 2014

Passion, for most successful businessmen, is what drives business. But passion alone cannot build a business. It requires a lot from reality: paperwork, budget, workforce, utilities,  marketing, and connections–with business partners, companies, government institutions, and most especially, customers. In every step of the way, a business thrives in the quality of its network, most especially […]

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How to Write A Cover Letter and A Follow-up Letter, and Create A Winning Portfolio

March 17, 2014

A cover letter is like the icing of a cake or a movie poster. Basically, it aims to tease potential employers and to give them an engaging reason to read through your resume. Remember that there are millions of job seekers out there, and to catch an employer’s eyes is a critical step in surviving […]

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10 Things to Remember to Craft A Sales Letter That Brings Results

March 11, 2014

A sales letter is a direct mail that persuades readers to buy a specific product or service. But if you look at its role in one’s business, it is more than just a piece of paper. It is even beyond selling and persuading. It is what best-selling author and marketer Seth Godin means with his line: “Connect, […]

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Effective Business Writing: Top Principles and Techniques

March 5, 2014

“My success was not just because of hard work.” Porter Gale, author of Your Network is Your Net Worth, in a Forbes interview, revealed that much of her success can be attributed to relationships she made throughout the years. She stressed that one’s “net worth” is not anchored on the size of one’s portfolio or […]

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How to Write An Effective Resume and CV

February 26, 2014

Global labor trends show that millions and millions of people every year are unemployed, and should they seek jobs, they would face rigorous screening processes. This is due to changes in the operations, structures, and spending of many companies caused by unpredictable economic circumstances and technological developments replacing a huge part of the human force. Adding to […]

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Using more

August 3, 2013

More is a modifier. It is used in a variety of situations. In comparatives Adjectives of more one syllable form their comparative forms with more. Examples are: more beautiful, more intelligent and more careful. Note that longer adjectives ending in –y tend to have comparative forms ending in –er. Example: happy -> happier; merry -> […]

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Figures of speech overview

July 19, 2013

Here is an overview of the different figures of speech. Simile In simile we make a comparison between two distinctly different objects which have at least one common trait. The simile is usually introduced by words such as like, so or as. My Love is like a red, red rose. A comparison made between two […]

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