Complete the 12 sentences below. Choose the best answer for each one.
1The company put up a huge ............... beside the motorway to advertise its new phone.
Wrong!
A large outdoor advertising board beside a road is a "billboard".
2Their new ............... is printed under the logo on every advert.
Wrong!
A short phrase used to make people remember a brand is a "slogan".
3All morning, Mina hummed the catchy ............... from the radio advert.
Wrong!
A short, catchy song in an advert is a "jingle".
4The shop changed its colours and logo so that customers would recognize the ............... more easily.
Wrong!
A company or product identity shown by a name, colours, and logo is a "brand".
5The advert uses bright colours because its main ............... is teenagers.
Wrong!
The group of people an advert is meant to reach is the "audience".
6The summer ............... will run on buses, online, and in magazines.
Wrong!
A planned set of adverts in different places is an advertising "campaign".
7The poster shows a famous footballer holding the drink, so it uses a ............... .
Wrong!
When a famous person recommends or appears with a product, it is a "celebrity endorsement".
8The advert offers a 20% ............... if you buy the shoes this week.
Wrong!
A lower price than usual is a "discount".
9At the station, staff gave commuters a small free ............... of the shampoo.
Wrong!
A small free amount of a product to try is a "sample".
10The top line of the online advert is a short ............... that people can read on a phone screen.
Wrong!
The main title or top line of an advert is the "headline".
11The research showed that young parents are the main ............... for the new baby food.
Wrong!
The group of people a product is aimed at is the "target market".
12Staff handed ............... to people outside the cinema to advertise the new café.
Wrong!
Small printed sheets used for advertising are "leaflets".
Done.
Score: 0/12
Answers
- The company put up a huge billboard beside the motorway to advertise its new phone.
- Their new slogan is printed under the logo on every advert.
- All morning, Mina hummed the catchy jingle from the radio advert.
- The shop changed its colours and logo so that customers would recognize the brand more easily.
- The advert uses bright colours because its main audience is teenagers.
- The summer campaign will run on buses, online, and in magazines.
- The poster shows a famous footballer holding the drink, so it uses a celebrity endorsement.
- The advert offers a 20% discount if you buy the shoes this week.
- At the station, staff gave commuters a small free sample of the shampoo.
- The top line of the online advert is a short headline that people can read on a phone screen.
- The research showed that young parents are the main target market for the new baby food.
- Staff handed leaflets to people outside the cinema to advertise the new café.
