| No. | Term | Definition |
|---|---|---|
| 1. | appellation | Name or designation for something. |
| 2. | badge | Symbol or mark of identity. |
| 3. | banner | A label under which products are sold. |
| 4. | branding | Process of creating a brand identity. |
| 5. | brandish | Display as a sign or threat. |
| 6. | burn mark | A brand mark made by burning. |
| 7. | byword | Name strongly associated with something. |
| 8. | cachet | Prestige associated with a brand. |
| 9. | character | Distinctive qualities of a brand. |
| 10. | clout | Influence carried by a brand. |
| 11. | coat of arms | Heraldic emblem used as identifier. |
| 12. | colorway | Distinctive color scheme used by brand. |
| 13. | company name | Name of the business entity. |
| 14. | credibility | Trustworthiness of a brand or name. |
| 15. | crest | Emblem used as a symbol. |
| 16. | denomination | Official name or designation. |
| 17. | designation | Name or title used to identify. |
| 18. | designer label | High-end fashion brand name. |
| 19. | device mark | Trademark consisting of a symbol. |
| 20. | distinctiveness | Quality of being easily recognized. |
| 21. | doing-business-as name | Name used instead of legal name. |
| 22. | emblem | Symbol representing a company or group. |
| 23. | enterprise | Business organization behind a brand. |
| 24. | fame | Widespread recognition of a name. |
| 25. | firm | Business known by its name. |
| 26. | flagship name | Main brand name for key offering. |
| 27. | franchise name | Brand name used by franchisees. |
| 28. | generic name | Nonproprietary name for a product. |
| 29. | getup | Distinctive style or appearance. |
| 30. | good name | Positive reputation of a business. |
| 31. | goodwill | Intangible value of a business name. |
| 32. | hallmark | Distinctive feature showing origin or quality. |
| 33. | handle | Name used to identify someone or thing. |
| 34. | hot iron mark | Burned-in ownership mark. |
| 35. | house mark | Trademark identifying the company itself. |
| 36. | house style | Consistent style used by a company. |
| 37. | household name | Very well-known brand or name. |
| 38. | icon | Recognizable symbol representing a brand. |
| 39. | identifier | Thing that identifies a product source. |
| 40. | identity | Distinctive character of a brand. |
| 41. | image | Public perception of a brand. |
| 42. | imprint | Publisher’s brand or trade name. |
| 43. | insignia | Distinctive emblem or identifying mark. |
| 44. | kudos | Public praise attached to a name. |
| 45. | label | A brand name on a product. |
| 46. | line | Range sold under one brand. |
| 47. | livery | Distinctive colors and design scheme. |
| 48. | logo | Graphic symbol identifying a company. |
| 49. | logotype | Logo made from text. |
| 50. | look | Overall visual style and feel. |
| 51. | make | A company’s product line or brand. |
| 52. | maker | Company that makes a product. |
| 53. | manufacturer | Company producing goods under a name. |
| 54. | mark | Distinctive sign identifying goods. |
| 55. | marque | A make, especially of cars. |
| 56. | monogram | Stylized initials used as a mark. |
| 57. | name | A brand’s identifying name. |
| 58. | nickname | Informal name used for identification. |
| 59. | nonproprietary name | Generic name not tied to a brand. |
| 60. | notoriety | Fame, often for something negative. |
| 61. | outfit | Company or organization behind a product. |
| 62. | prestige | High status linked to a name. |
| 63. | product name | Name given to a specific product. |
| 64. | profile | Public visibility and image. |
| 65. | proprietary name | Brand name owned by a company. |
| 66. | public image | How the public sees the brand. |
| 67. | pull | Influence or sway of a name. |
| 68. | quality mark | Mark indicating quality standards. |
| 69. | range | Selection sold under a brand. |
| 70. | recognition | Being widely known or identified. |
| 71. | registered mark | Trademark registered with authorities. |
| 72. | registered name | Officially registered business or product name. |
| 73. | renown | Fame of a brand or name. |
| 74. | reputation | What a brand is known for. |
| 75. | seal | Official mark indicating approval or origin. |
| 76. | service mark | Trademark used for services. |
| 77. | signature | Distinctive identifying mark or style. |
| 78. | signet | Distinctive identifying mark or seal. |
| 79. | stamp | Mark showing origin or authenticity. |
| 80. | standing | Level of respect or esteem. |
| 81. | trade dress | Distinctive product packaging appearance. |
| 82. | trade label | Label identifying a product’s brand. |
| 83. | trade mark | Registered mark identifying goods or services. |
| 84. | trade name | Name used in business and commerce. |
| 85. | trade symbol | Symbol used to identify a brand. |
| 86. | trademark | Legally protected brand name or symbol. |
| 87. | university press imprint | publisher name used on books |
| 88. | unmistakable mark | distinctive identifying sign |
| 89. | unregistered mark | mark without formal registration |
| 90. | user handle | public name used online |
| 91. | user name | name used to identify an account |
| 92. | user-facing name | name customers see and use |
| 93. | vanity name | chosen name for public display |
| 94. | vendor | Seller identified by a brand name. |
| 95. | verbal mark | word-based trademark element |
| 96. | visual identity | recognizable look of a company |
| 97. | visual mark | graphic sign identifying a source |
| 98. | watchword | Guiding phrase used as identifier. |
| 99. | word of mouth name | name spread by informal talk |
| 100. | wordmark | Trademark consisting of stylized words. |
