| No. | Item | Definition |
|---|---|---|
| 1. | absorbing | fully engaging attention |
| 2. | acceptable | able to be agreed with |
| 3. | acute | keen and sharply perceptive |
| 4. | alluring | powerfully attractive or tempting |
| 5. | appealing | attractive or engaging to others |
| 6. | ardent | showing strong enthusiasm or devotion |
| 7. | arresting | striking and hard to ignore |
| 8. | authoritative | commanding belief or respect |
| 9. | believable | easy to accept as true |
| 10. | blunt | plain and uncompromising |
| 11. | captivating | strongly attracting attention or interest |
| 12. | charismatic | having compelling personal charm |
| 13. | clear-cut | plain and easy to grasp |
| 14. | cogent | clear, logical, and convincing |
| 15. | coherent | clear and logically connected |
| 16. | compelling | powerfully convincing or gripping |
| 17. | convincing | able to make others believe |
| 18. | credible | believable and trustworthy sounding |
| 19. | deft | skillful and neat |
| 20. | direct | plain and to the point |
| 21. | driving | strongly pushing toward action |
| 22. | dynamic | energetic and effective |
| 23. | earnest | serious and sincerely felt |
| 24. | effective | successful in influencing others |
| 25. | eloquent | fluent and moving in expression |
| 26. | engaging | pleasantly holding attention |
| 27. | enthralling | capturing attention completely |
| 28. | enticing | attracting by offering pleasure |
| 29. | expert | showing great knowledge or skill |
| 30. | fascinating | extremely interesting and engaging |
| 31. | fervent | showing intense sincere feeling |
| 32. | forceful | strong and convincing in effect |
| 33. | frank | open and honest sounding |
| 34. | frankly argued | presented with open honesty |
| 35. | frontal | direct and forceful |
| 36. | galvanizing | spurring people into action |
| 37. | germane | closely related and appropriate |
| 38. | graphic | clear and vividly detailed |
| 39. | gripping | holding attention intensely |
| 40. | hard-hitting | forceful and strongly effective |
| 41. | heartfelt | sincerely felt and expressed |
| 42. | hypnotic | capturing attention almost completely |
| 43. | impassioned | filled with strong emotion |
| 44. | impressive | making a strong favorable impact |
| 45. | incisive | clear, sharp, and penetrating |
| 46. | influential | having power to sway others |
| 47. | insistent | firm and persistent in urging |
| 48. | inspiring | filling others with motivation |
| 49. | interesting | holding attention or curiosity |
| 50. | inviting | encouraging acceptance or interest |
| 51. | lively | full of energy and interest |
| 52. | logical | following clear reasoning |
| 53. | lucid | clear and easy to understand |
| 54. | magnetic | strongly attracting people |
| 55. | masterly | showing great skill and control |
| 56. | material | important and relevant |
| 57. | memorable | easy to remember and impactful |
| 58. | mesmerizing | holding attention completely |
| 59. | mobilizing | moving people to act |
| 60. | motivating | encouraging action or effort |
| 61. | moving | arousing strong feeling or sympathy |
| 62. | nudging | gently pushing toward action |
| 63. | passionate | showing strong sincere feeling |
| 64. | persuadable | able to be convinced |
| 65. | persuading | actively convincing someone |
| 66. | plausible | seemingly reasonable and believable |
| 67. | poignant | deeply touching and affecting |
| 68. | potent | having strong persuasive force |
| 69. | powerful | having strong convincing impact |
| 70. | pressing | requiring immediate serious attention |
| 71. | rational | based on logic and reason |
| 72. | reasonable | fair and sensible sounding |
| 73. | reasoned | based on careful logic |
| 74. | refined | carefully improved and elegant |
| 75. | resonant | deeply meaningful or affecting |
| 76. | riveting | holding attention very strongly |
| 77. | rousing | arousing strong feeling or action |
| 78. | searching | deeply thoughtful and serious |
| 79. | seductive | temptingly attractive or enticing |
| 80. | sincere | genuine and honest in feeling |
| 81. | sound | logically solid and convincing |
| 82. | spellbinding | holding attention completely |
| 83. | stirring | deeply exciting or moving |
| 84. | straightforward | simple, direct, and clear |
| 85. | striking | noticeably impressive or effective |
| 86. | telling | having a striking convincing effect |
| 87. | tempting | appealing and hard to resist |
| 88. | touching | emotionally affecting and convincing |
| 89. | trenchant | sharp, clear, and effective |
| 90. | urgent | pressing and demanding attention |
| 91. | urging | strongly advising or pressing |
| 92. | vehement | showing intense force or feeling |
| 93. | vigorous | strong and energetic |
| 94. | vivid | producing clear strong images |
| 95. | weighty | important and convincing |
| 96. | well-argued | supported by strong reasoning |
| 97. | well-framed | carefully and effectively worded |
| 98. | well-made | carefully and effectively constructed |
| 99. | well-put | expressed clearly and effectively |
| 100. | winning | attractively gaining support |