100 Other Words for “Objective”

No.	Term	Definition
1.	Aim	Intended result or target.
2.	Ambition	Strongly desired achievement.
3.	Angle	Particular perspective or approach.
4.	Aspiration	Hopeful goal to attain.
5.	Benchmark	Standard used for comparison.
6.	Bullseye	Exact point aimed at.
7.	Business case	Rationale for a project.
8.	Byline	Stated purpose in brief.
9.	Cause	Reason or purpose behind action.
10.	Central aim	Main purpose to pursue.
11.	Challenge	Difficult task to accomplish.
12.	Charge	Assigned duty or task.
13.	Criterion	Measure for judging success.
14.	Deadline	Time limit for completion.
15.	Design intent	Planned purpose of a design.
16.	Destination	End point of a journey.
17.	Directive	Authoritative instruction to follow.
18.	Drive	Motivating force or purpose.
19.	End	Final aim or purpose.
20.	Endgame	Final stage or ultimate aim.
21.	Endpoint	Final point or outcome.
22.	Expectation	Anticipated result or outcome.
23.	Focus	Center of attention or effort.
24.	Forecast	Expected future outcome.
25.	Function	Intended role or use.
26.	Goal	Desired outcome to achieve.
27.	Gold standard	Best available benchmark.
28.	Guiding aim	Aim that directs decisions.
29.	Guiding principle	Rule shaping choices and actions.
30.	Ideal	Perfect standard to strive for.
31.	Imperative	Essential requirement or duty.
32.	Intended outcome	Result planned in advance.
33.	Intent	Purpose or plan.
34.	Intention	Planned aim or purpose.
35.	Interest	Stake or concern involved.
36.	Job	Task to be done.
37.	Key result	Measurable indicator of success.
38.	KPI	Key metric tracking performance.
39.	Landmark	Notable target or milestone.
40.	Line of sight	Clear link to a goal.
41.	Main point	Most important idea or aim.
42.	Mandate	Official authorization or instruction.
43.	Mark	Target to hit.
44.	Measure	Metric for assessing progress.
45.	Milestone	Significant progress marker.
46.	Mission	Core purpose of an effort.
47.	Motive	Reason for acting.
48.	North Star	Guiding primary priority.
49.	Object	Thing sought or aimed at.
50.	Outcome	Result of an action.
51.	Output target	Planned quantity to deliver.
52.	Pass mark	Minimum score to succeed.
53.	Performance target	Required level of performance.
54.	Plan	Intended course of action.
55.	Point	Purpose or main idea.
56.	Policy goal	Public aim to achieve.
57.	Priority	Most important aim now.
58.	Project aim	Purpose of a project.
59.	Purpose	Reason something is done.
60.	Pursuit	Act of seeking a goal.
61.	Quest	Long search for a goal.
62.	Quota	Required number to reach.
63.	Raison d’etre	Fundamental reason for being.
64.	Rationale	Underlying reason or justification.
65.	Requirement	Necessary condition to meet.
66.	Resolution	Firm decision to achieve something.
67.	Result	Outcome produced by actions.
68.	Roadmap	Plan toward a destination.
69.	Rule	Guideline to follow.
70.	Scope	Range of intended work.
71.	Score	Measured performance result.
72.	Scorecard	Set of tracked measures.
73.	Screening criterion	Filter used for selection.
74.	Service level	Agreed performance standard.
75.	Set point	Target value to maintain.
76.	Specification	Stated requirement or standard.
77.	Standard	Accepted level of quality.
78.	Strategic aim	Long-term directional goal.
79.	Strategic intent	Overarching plan for advantage.
80.	Target	Thing aimed at.
81.	Target state	Desired future condition.
82.	Task	Piece of work to do.
83.	Thesis	Central claim to support.
84.	Ticket	Assigned work item.
85.	Touchstone	Reference point for judgment.
86.	Trajectory	Planned direction of progress.
87.	Ultimate aim	Final overarching goal.
88.	Ultimate end	Final purpose sought.
89.	Undertaking	Planned project or task.
90.	Use case	Intended application scenario.
91.	Value proposition	Promised benefit to deliver.
92.	Vision	Desired future picture.
93.	Waypoint	Intermediate target along route.
94.	Win condition	Requirement for victory.
95.	Work package	Defined unit of project work.
96.	Workstream goal	Aim for a workstream.
97.	X-axis target	Target value on x-axis.
98.	X-factor	Key differentiating advantage.
99.	X-ray focus	Sharp, penetrating attention.
100.	Year-end target	Goal set for year end.