| No. | Item | Definition |
|---|---|---|
| 1. | alignment | lining elements to common edges |
| 2. | ascender | stroke rising above x-height |
| 3. | asymmetry | balanced nonmirrored arrangement |
| 4. | balance | distribution of visual weight |
| 5. | baseline | line where letters sit |
| 6. | bleed | art extending past trim |
| 7. | body copy | main text content |
| 8. | branding | creating a brand identity |
| 9. | brief | project goals and requirements |
| 10. | byline | author credit line |
| 11. | campaign | coordinated promotional effort |
| 12. | caption | text describing an image |
| 13. | comp | comprehensive layout presentation |
| 14. | composition | placement of elements together |
| 15. | concept | central creative idea |
| 16. | contrast | difference creating visual interest |
| 17. | copy | written text for design |
| 18. | cropping | trimming an image frame |
| 19. | deck | short summary under headline |
| 20. | depth | illusion of spatial distance |
| 21. | descender | stroke below baseline |
| 22. | display type | large decorative type |
| 23. | dpi | dots per inch |
| 24. | duotone | image using two colors |
| 25. | emboss | raise a surface design |
| 26. | emphasis | special visual stress |
| 27. | figure-ground | subject and background relationship |
| 28. | flow | smooth visual progression |
| 29. | focal point | main area of attention |
| 30. | folio | page number and details |
| 31. | font | specific digital type file |
| 32. | framing | using borders or edges |
| 33. | gloss | shiny reflective finish |
| 34. | gradient | smooth color transition |
| 35. | grid | underlying alignment structure |
| 36. | gutter | space between columns or pages |
| 37. | headline | main title text |
| 38. | hierarchy | order of visual importance |
| 39. | hue | basic color family |
| 40. | hyphenation | splitting words across lines |
| 41. | icon | simple symbolic graphic |
| 42. | imposition | page arrangement for printing |
| 43. | justification | aligned text on both sides |
| 44. | kerning | spacing between letter pairs |
| 45. | knockout | empty area under printed ink |
| 46. | layout | arrangement of visual elements |
| 47. | leading | space between lines of type |
| 48. | legibility | ease of reading letters |
| 49. | ligature | joined character combination |
| 50. | lockup | fixed logo element arrangement |
| 51. | logo | symbol identifying a brand |
| 52. | margin | space around page edges |
| 53. | mask | hidden or revealed area |
| 54. | masthead | publication title area |
| 55. | mockup | visual model of a design |
| 56. | monochrome | single-color visual scheme |
| 57. | movement | path the eye follows |
| 58. | negative space | empty space forming shapes |
| 59. | opacity | degree of transparency |
| 60. | orphan | stranded line at top |
| 61. | overlay | layer placed over another |
| 62. | overprint | printing one ink over another |
| 63. | pagination | arrangement of page numbers |
| 64. | palette | selected range of colors |
| 65. | pattern | repeated decorative arrangement |
| 66. | perspective | depiction of spatial recession |
| 67. | pixel | smallest screen image unit |
| 68. | proof | test version for review |
| 69. | proportion | size relationship between parts |
| 70. | pull quote | highlighted quoted text |
| 71. | rag | uneven text edge |
| 72. | raster | pixel-based image format |
| 73. | readability | ease of reading text |
| 74. | repetition | reuse of visual elements |
| 75. | resolution | image detail level |
| 76. | retouching | improving an image digitally |
| 77. | rhythm | repeated visual movement |
| 78. | sans-serif | typeface without serifs |
| 79. | saturation | color intensity or purity |
| 80. | scale | relative size of elements |
| 81. | serif | small finishing stroke on letters |
| 82. | sidebar | supplementary content section |
| 83. | spread | facing pages viewed together |
| 84. | subhead | secondary heading text |
| 85. | symmetry | balanced mirrored arrangement |
| 86. | texture | surface feel or appearance |
| 87. | thumbnail | small rough concept sketch |
| 88. | tracking | overall letter spacing |
| 89. | trim | final cut edge |
| 90. | typeface | overall design of letters |
| 91. | typography | art of arranging type |
| 92. | unity | sense of visual wholeness |
| 93. | value | lightness or darkness |
| 94. | varnish | clear protective print coating |
| 95. | vector | scalable path-based graphic |
| 96. | white space | empty area around elements |
| 97. | widow | short last line alone |
| 98. | wireframe | basic structural page sketch |
| 99. | wordmark | logo made from text |
| 100. | x-height | height of lowercase x |