| No. | Item | Definition |
|---|---|---|
| 1. | ad | paid promotional message |
| 2. | affiliate | partner earning referral commissions |
| 3. | analytics | data about site performance |
| 4. | anecdote | short personal story |
| 5. | angle | specific approach to a topic |
| 6. | attribution | credit given to a source |
| 7. | audience | the people reading your content |
| 8. | authority | recognized expertise in a topic |
| 9. | backlink | incoming link from another site |
| 10. | blog | a regularly updated website |
| 11. | bounce rate | percentage leaving quickly |
| 12. | brand | identity of a person or business |
| 13. | brevity | shortness in expression |
| 14. | bullet | list marker for points |
| 15. | calendar | schedule of planned content |
| 16. | caption | text accompanying an image |
| 17. | case study | detailed real-world example |
| 18. | comment | reader response below a post |
| 19. | content | material published online |
| 20. | conversion | desired completed reader action |
| 21. | copy | written material for readers |
| 22. | CTA | prompt encouraging reader action |
| 23. | deadline | latest completion time |
| 24. | disclosure | statement revealing a relationship |
| 25. | discoverability | ease of being found online |
| 26. | domain | main website address |
| 27. | draft | an unfinished version of writing |
| 28. | edit | revise writing for improvement |
| 29. | electronic message | |
| 30. | embed | insert external media into a page |
| 31. | engagement | reader interaction with content |
| 32. | evergreen | useful long after publishing |
| 33. | feedback | responses offering evaluation |
| 34. | goal | desired result |
| 35. | grammar | rules of language structure |
| 36. | guide | helpful explanatory article |
| 37. | handle | username on social media |
| 38. | hashtag | tagged word with a hash |
| 39. | headline | the title of a post |
| 40. | homepage | main page of a site |
| 41. | hook | attention-grabbing opening element |
| 42. | image | visual picture in a post |
| 43. | impression | times content was displayed |
| 44. | insight | deep understanding of a topic |
| 45. | jargon | specialized language of a field |
| 46. | keyword | a main search term |
| 47. | landing page | page designed for conversions |
| 48. | layout | arrangement of page elements |
| 49. | link | clickable connection to a page |
| 50. | listicle | article built as a list |
| 51. | meta description | short summary for search engines |
| 52. | metric | measurable performance figure |
| 53. | moderate | manage comments and discussions |
| 54. | monetize | earn money from content |
| 55. | network | build professional connections |
| 56. | newsletter | emailed update for subscribers |
| 57. | niche | a specialized topic area |
| 58. | optimize | improve for better performance |
| 59. | outline | a plan for the structure |
| 60. | pageview | one loaded page visit |
| 61. | plagiarism | using others’ work dishonestly |
| 62. | plugin | software add-on for a site |
| 63. | podcast | audio series online |
| 64. | post | an article on a blog |
| 65. | proofread | check for writing errors |
| 66. | publish | make content publicly available |
| 67. | punctuation | marks used in writing |
| 68. | query | words typed into search |
| 69. | quote | exact words from someone |
| 70. | rank | position in search results |
| 71. | reach | number of people exposed |
| 72. | readability | ease of reading text |
| 73. | repurpose | reuse content in new forms |
| 74. | research | gathering information before writing |
| 75. | revenue | income from a site |
| 76. | review | evaluation of a product |
| 77. | roundup | collection of recommended items |
| 78. | SEO | search visibility optimization |
| 79. | session | single visit period |
| 80. | share | distribute content to others |
| 81. | sidebar | side section of a webpage |
| 82. | slug | URL ending for a page |
| 83. | snippet | short search result preview |
| 84. | strategy | overall plan for success |
| 85. | subject line | title of an email |
| 86. | theme | site design template |
| 87. | thumbnail | small preview image |
| 88. | tone | attitude conveyed in writing |
| 89. | traffic | visits to a website |
| 90. | trust | reader confidence in you |
| 91. | tutorial | step-by-step teaching post |
| 92. | update | bring content up to date |
| 93. | URL | web address of a page |
| 94. | value | usefulness provided to readers |
| 95. | video | moving visual media |
| 96. | viral | spreading rapidly online |
| 97. | visibility | how easily content is seen |
| 98. | voice | distinctive writing style |
| 99. | widget | small website feature block |
| 100. | workflow | sequence of work steps |