| No. | Item | Definition |
|---|---|---|
| 1. | accuracy | freedom from errors |
| 2. | advisory | official guidance or notice |
| 3. | advocacy | public support for a cause |
| 4. | alert | urgent warning or notice |
| 5. | analytics | data about performance and behavior |
| 6. | announcement | public statement of news |
| 7. | approval | official permission to publish |
| 8. | audience | the people you communicate to |
| 9. | backgrounder | supporting explanatory information |
| 10. | backlash | strong negative public reaction |
| 11. | blog | regular online article series |
| 12. | boilerplate | standard company description text |
| 13. | brand | public identity of an organization |
| 14. | brief | short summary of key points |
| 15. | briefing | session giving key information |
| 16. | bulletin | short official information notice |
| 17. | call to action | prompt telling people what to do |
| 18. | campaign | coordinated communication effort |
| 19. | caption | text explaining an image |
| 20. | channel | route used to deliver messages |
| 21. | comment | written response to content |
| 22. | community | group connected by shared interest |
| 23. | conversion | desired action completed |
| 24. | copy | written text for publication |
| 25. | coverage | media reporting on something |
| 26. | deadline | latest time for completion |
| 27. | disclosure | making information known publicly |
| 28. | electronic written message | |
| 29. | embargo | release restriction until set time |
| 30. | endorsement | public expression of support |
| 31. | engagement | active audience interaction |
| 32. | escalation | raising issue to higher level |
| 33. | ethics | moral principles guiding conduct |
| 34. | event | organized public or internal occasion |
| 35. | fact sheet | summary of essential facts |
| 36. | FAQ | list of common questions |
| 37. | feed | stream of posted content |
| 38. | feedback | responses or reactions received |
| 39. | follow-up | later contact after initial one |
| 40. | framing | shaping how information is understood |
| 41. | guideline | recommended rule for action |
| 42. | handle | social media account name |
| 43. | hashtag | tagged keyword on social media |
| 44. | headline | title of a news story |
| 45. | impression | single content display instance |
| 46. | interview | formal question-and-answer conversation |
| 47. | key message | main point to emphasize |
| 48. | landing page | page designed for responses |
| 49. | launch | official introduction of something |
| 50. | listening | monitoring public online conversation |
| 51. | livestream | live online video broadcast |
| 52. | media | channels for mass communication |
| 53. | memo | internal written message |
| 54. | mention | reference to a brand |
| 55. | message | the main information conveyed |
| 56. | metric | measurable performance figure |
| 57. | monitoring | tracking mentions and developments |
| 58. | narrative | overall story or framing |
| 59. | newsletter | regular informational email or bulletin |
| 60. | newsroom | media section of a website |
| 61. | objective | specific goal to achieve |
| 62. | op-ed | opinion article in media |
| 63. | open rate | percentage opening an email |
| 64. | outreach | effort to reach people |
| 65. | pitch | attempt to interest media |
| 66. | platform | service used to share content |
| 67. | podcast | audio program distributed online |
| 68. | poll | quick measure of opinion |
| 69. | post | content published online |
| 70. | press release | official news statement for media |
| 71. | publication | produced written or digital work |
| 72. | publicity | public attention from media |
| 73. | Q&A | questions and answers session |
| 74. | quote | exact words repeated |
| 75. | reach | number of people exposed |
| 76. | recap | brief summary of what happened |
| 77. | reputation | overall public opinion |
| 78. | response | reply to a message |
| 79. | rollout | planned release to audiences |
| 80. | sentiment | overall emotional tone of reactions |
| 81. | soundbite | short memorable quoted remark |
| 82. | spokesperson | official public representative |
| 83. | stakeholder | person affected or interested |
| 84. | statement | formal written or spoken declaration |
| 85. | strategy | plan to achieve communication goals |
| 86. | subject line | email title line |
| 87. | subscriber | person signed up for content |
| 88. | survey | set of questions for opinions |
| 89. | talking point | prepared point for discussion |
| 90. | thread | series of connected posts |
| 91. | timing | choice of when to communicate |
| 92. | tone | attitude conveyed in communication |
| 93. | traffic | visits to a website |
| 94. | transcript | written record of speech |
| 95. | transparency | openness about actions or information |
| 96. | trend | currently popular topic or pattern |
| 97. | update | new information on developments |
| 98. | value proposition | clear statement of offered value |
| 99. | webinar | seminar held online |
| 100. | website | collection of web pages |
