| No. | Item | Definition |
|---|---|---|
| 1. | accessibility | usable by people with disabilities |
| 2. | accuracy | correctness of information |
| 3. | amplify | increase visibility and reach |
| 4. | analytics | data analysis of performance |
| 5. | angle | particular approach to a topic |
| 6. | asset | usable piece of content |
| 7. | audience | people content is for |
| 8. | awareness | recognition of a brand or topic |
| 9. | backlink | link from another website |
| 10. | baseline | starting point for measurement |
| 11. | benchmark | standard for comparison |
| 12. | blog post | article published on a blog |
| 13. | brand | identity and perception of a business |
| 14. | brief | document outlining project needs |
| 15. | budget | money available for work |
| 16. | calendar | schedule of planned content |
| 17. | campaign | coordinated marketing effort |
| 18. | channel | platform used for distribution |
| 19. | content | material created for an audience |
| 20. | conversion | desired user action completed |
| 21. | copy | written promotional or informational text |
| 22. | credibility | believability and authority |
| 23. | CTA | prompt to take action |
| 24. | deadline | latest acceptable completion time |
| 25. | design | planned visual and functional form |
| 26. | distribute | share content across channels |
| 27. | draft | early version of writing |
| 28. | edit | revise for improvement |
| 29. | electronic message sent online | |
| 30. | engagement | interaction with content or brand |
| 31. | evergreen | remaining useful over time |
| 32. | feedback | responses used for improvement |
| 33. | format | arrangement or presentation style |
| 34. | framework | structured approach to planning |
| 35. | funnel | stages leading to conversion |
| 36. | gap | missing needed element |
| 37. | goal | desired result or objective |
| 38. | governance | rules for managing content |
| 39. | headline | title that attracts attention |
| 40. | hook | attention-grabbing opening element |
| 41. | infographic | visual display of information |
| 42. | insight | useful understanding from information |
| 43. | intent | purpose behind a search |
| 44. | inventory | complete list of content |
| 45. | iteration | repeated cycle of refinement |
| 46. | journey | path from awareness to action |
| 47. | keyword | search term people use |
| 48. | KPI | key performance indicator |
| 49. | landing page | page built for conversion |
| 50. | layout | visual arrangement on a page |
| 51. | message | main idea being communicated |
| 52. | metadata | data describing content |
| 53. | metric | measure used to track performance |
| 54. | milestone | significant progress point |
| 55. | narrative | connected account or storyline |
| 56. | newsletter | regular email publication |
| 57. | nurture | develop relationships over time |
| 58. | objective | specific aim to accomplish |
| 59. | onboarding | guiding new users at start |
| 60. | opportunity | favorable chance for improvement |
| 61. | optimization | improving for better performance |
| 62. | outline | planned structure of content |
| 63. | ownership | clear responsibility for something |
| 64. | persona | fictional profile of target user |
| 65. | personalize | tailor to individual needs |
| 66. | positioning | place in audience perception |
| 67. | priority | something most important first |
| 68. | privacy | control over personal information |
| 69. | promote | actively publicize content |
| 70. | publish | make content publicly available |
| 71. | ranking | position in search results |
| 72. | reach | number of people exposed |
| 73. | refresh | update existing content |
| 74. | relevance | fit with audience needs |
| 75. | repurpose | adapt content for new uses |
| 76. | research | systematic investigation for knowledge |
| 77. | roadmap | high-level plan over time |
| 78. | ROI | return on investment |
| 79. | schema | structured data format |
| 80. | script | written text for spoken delivery |
| 81. | segment | divide audience into groups |
| 82. | SEO | search engine optimization |
| 83. | SERP | search results page |
| 84. | slug | URL-friendly page identifier |
| 85. | social post | post for social media |
| 86. | strategy | overall plan to achieve goals |
| 87. | taxonomy | system for classifying content |
| 88. | template | reusable preset structure |
| 89. | timeline | schedule of events over time |
| 90. | tone | attitude conveyed in wording |
| 91. | topic | subject being discussed |
| 92. | traffic | visits to a website |
| 93. | trend | general direction of change |
| 94. | trust | confidence in reliability or honesty |
| 95. | usability | ease of use |
| 96. | value proposition | clear statement of offered value |
| 97. | video | moving visual media |
| 98. | voice | distinctive style of expression |
| 99. | white paper | detailed persuasive report |
| 100. | workflow | sequence of work steps |
