| No. | Item | Definition |
|---|---|---|
| 1. | accountability | responsibility for results |
| 2. | acknowledgment | formal thanks for a gift |
| 3. | acquisition | gaining new donors |
| 4. | affinity | connection to the mission |
| 5. | analytics | data analysis for fundraising |
| 6. | annual fund | yearly giving program |
| 7. | appeal | request for support |
| 8. | ask | direct request for support |
| 9. | benefactor | person giving substantial support |
| 10. | bequest | gift left by will |
| 11. | board | governing group of organization |
| 12. | budget | planned income and spending |
| 13. | campaign | organized fundraising effort |
| 14. | capacity | ability to give |
| 15. | case statement | document explaining need |
| 16. | commitment | firm promise to support |
| 17. | constituent | person connected to organization |
| 18. | contact report | note after donor interaction |
| 19. | conversion | turning prospect into donor |
| 20. | CRM | donor relationship software |
| 21. | cultivation | building donor interest over time |
| 22. | database | stored donor records |
| 23. | designation | specified use of funds |
| 24. | discovery | learning donor interests and goals |
| 25. | donor | person who gives money |
| 26. | downgrade | decrease in gift size |
| 27. | endowment | invested fund supporting mission |
| 28. | engagement | active donor involvement |
| 29. | estate | property left at death |
| 30. | ethics | moral standards in fundraising |
| 31. | executor | person managing a will |
| 32. | follow-up | later contact after meeting |
| 33. | forecast | predicted fundraising results |
| 34. | foundation | grantmaking charitable organization |
| 35. | fundraising | raising money for a cause |
| 36. | gala | formal fundraising event |
| 37. | gift | donated contribution |
| 38. | goal | target amount or outcome |
| 39. | governance | system of organizational oversight |
| 40. | grant | funding from an institution |
| 41. | gratitude | thankful appreciation for support |
| 42. | hard credit | legal credit for donation |
| 43. | impact | difference made by gifts |
| 44. | in-kind | noncash donated goods or services |
| 45. | inclination | likelihood of giving |
| 46. | installment | partial payment of pledge |
| 47. | interest | area a donor cares about |
| 48. | KPI | key performance measure |
| 49. | lapse | stopped giving recently |
| 50. | lead | promising donor contact |
| 51. | mailing | sent fundraising materials |
| 52. | major gift | large charitable donation |
| 53. | matching gift | employer doubles donation |
| 54. | membership | support through enrolled giving |
| 55. | memorial | gift remembering someone |
| 56. | metric | measured performance indicator |
| 57. | mission | organization’s core purpose |
| 58. | moves management | planned donor advancement process |
| 59. | need | problem requiring support |
| 60. | nonprofit | organization serving public benefit |
| 61. | outcome | result of funded work |
| 62. | outreach | effort to contact supporters |
| 63. | pipeline | stages from prospect to donor |
| 64. | planned giving | future-oriented charitable giving |
| 65. | pledge | promised future donation |
| 66. | portfolio | assigned group of donors |
| 67. | profile | summary of donor details |
| 68. | program | mission activity needing support |
| 69. | proposal | written funding request |
| 70. | prospect | potential donor |
| 71. | qualification | confirming donor potential |
| 72. | reactivation | winning back former donors |
| 73. | receipt | record of donation received |
| 74. | recognition | public or private donor credit |
| 75. | record | stored donor information |
| 76. | renewal | repeat donation request |
| 77. | research | gathering donor information |
| 78. | restricted | limited to a stated purpose |
| 79. | retention | keeping donors giving |
| 80. | screening | researching donor capacity |
| 81. | segmentation | grouping donors by traits |
| 82. | soft credit | recognition without legal receipt |
| 83. | solicitation | asking for a donation |
| 84. | sponsorship | support tied to visibility |
| 85. | stakeholder | person with vested interest |
| 86. | stewardship | care of donor relationships |
| 87. | strategy | overall plan for giving |
| 88. | tax-deductible | eligible for tax deduction |
| 89. | touchpoint | moment of donor contact |
| 90. | transparency | openness about finances and work |
| 91. | tribute | gift honoring someone |
| 92. | trust | confidence in the organization |
| 93. | trustee | board member with oversight |
| 94. | unrestricted | usable where most needed |
| 95. | upgrade | increase in gift size |
| 96. | values | guiding organizational principles |
| 97. | vision | desired future state |
| 98. | visit | meeting with a donor |
| 99. | volunteer | unpaid helper or advocate |
| 100. | wire transfer | electronic bank payment |
