| No. | Item | Definition |
|---|---|---|
| 1. | A/B test | comparison of two versions |
| 2. | abandoned cart | left-behind shopping basket |
| 3. | alt text | image description text |
| 4. | analytics | performance measurement data |
| 5. | announcement | message sharing news |
| 6. | audience | the people receiving messages |
| 7. | authentication | verifying sender legitimacy |
| 8. | automation | emails sent by preset rules |
| 9. | batch | group sent together |
| 10. | blocklist | list blocking senders |
| 11. | body copy | main message text |
| 12. | bounce | failed email delivery |
| 13. | brand voice | consistent style and tone |
| 14. | broadcast | one message to many |
| 15. | campaign | a planned series of emails |
| 16. | click-through rate | percentage clicking a link |
| 17. | confirmation | message verifying an action |
| 18. | conversion | a desired completed action |
| 19. | copy | the written marketing text |
| 20. | cross-sell | offer related products |
| 21. | CTA | prompt to take action |
| 22. | customer | person who buys |
| 23. | dedicated IP | IP used by one sender |
| 24. | deduplication | removing duplicate contacts |
| 25. | deliverability | ability to reach inboxes |
| 26. | DKIM | signature proving message integrity |
| 27. | DMARC | policy for email authentication |
| 28. | domain | website and email identity |
| 29. | drip campaign | scheduled sequence of emails |
| 30. | dynamic content | content that changes by user |
| 31. | engagement | how actively people interact |
| 32. | feedback | responses from recipients |
| 33. | follow-up | later message after contact |
| 34. | forward | send received email onward |
| 35. | frequency | how often emails are sent |
| 36. | from address | sending email address |
| 37. | funnel | stages toward a purchase |
| 38. | GDPR | EU data privacy law |
| 39. | hard bounce | permanent delivery failure |
| 40. | headline | main attention-grabbing text |
| 41. | hook | opening that grabs interest |
| 42. | HTML | formatted email code |
| 43. | inbox | where received emails appear |
| 44. | incentive | reward encouraging action |
| 45. | IP address | network sending identifier |
| 46. | journey | path from interest to purchase |
| 47. | landing page | page built for conversions |
| 48. | lead | potential customer contact |
| 49. | link | clickable web address |
| 50. | list | a collection of email contacts |
| 51. | merge tag | placeholder for personal data |
| 52. | microcopy | small guiding interface text |
| 53. | mobile-friendly | easy to read on phones |
| 54. | newsletter | regular informational email |
| 55. | offer | promotional deal or incentive |
| 56. | open rate | percentage of opened emails |
| 57. | opt-in | permission to receive emails |
| 58. | opt-out | choice to stop emails |
| 59. | persona | fictional ideal customer profile |
| 60. | personalization | customizing content for individuals |
| 61. | plain text | email without rich formatting |
| 62. | preference center | page for email choices |
| 63. | preview text | snippet shown beside subject |
| 64. | promotion | message advertising a deal |
| 65. | prospect | likely future customer |
| 66. | queue | line of pending sends |
| 67. | re-engagement | win-back message for inactive users |
| 68. | receipt | proof of completed purchase |
| 69. | reminder | message prompting action again |
| 70. | rendering | how email displays visually |
| 71. | reply-to | address receiving replies |
| 72. | responsive | adapting to screen size |
| 73. | resubscribe | join the list again |
| 74. | ROI | return compared with cost |
| 75. | segment | a grouped subset of contacts |
| 76. | sender name | displayed from-name text |
| 77. | signup form | form to join a list |
| 78. | spam | unwanted or junk email |
| 79. | SPF | record authorizing senders |
| 80. | subject line | the email’s title text |
| 81. | subscriber | a person on your email list |
| 82. | suppression list | contacts excluded from sends |
| 83. | targeting | aiming messages at groups |
| 84. | teaser | short text creating curiosity |
| 85. | template | reusable email layout |
| 86. | testimonial | customer praise statement |
| 87. | throttling | limiting send speed |
| 88. | touchpoint | moment of brand interaction |
| 89. | transactional | sent after a user action |
| 90. | trigger | event that starts an email |
| 91. | unsubscribe | opt out of future emails |
| 92. | upsell | offer a pricier option |
| 93. | urgency | pressure to act soon |
| 94. | validation | checking email address quality |
| 95. | value proposition | main reason to choose you |
| 96. | verification | confirming address can receive |
| 97. | warm-up | gradual increase in sending |
| 98. | webinar | live online presentation |
| 99. | welcome email | first email after signup |
| 100. | workflow | automated path of messages |