| No. | Item | Definition |
|---|---|---|
| 1. | accountability | being answerable for results |
| 2. | adaptability | ability to adjust well |
| 3. | advantage | edge over competitors |
| 4. | advertising | paid public promotion |
| 5. | analytics | data analysis for decisions |
| 6. | automation | using systems to reduce labor |
| 7. | brand | identity of a business |
| 8. | break-even | point of no profit loss |
| 9. | budget | planned spending and income |
| 10. | burn rate | speed of spending cash |
| 11. | capital | money or assets for use |
| 12. | cash flow | money moving in and out |
| 13. | competition | rival businesses in market |
| 14. | contract | binding legal agreement |
| 15. | conversion | turning interest into sales |
| 16. | cost | money required to operate |
| 17. | culture | shared workplace values |
| 18. | customer | person who buys products |
| 19. | deadline | latest acceptable time |
| 20. | deal | business agreement or arrangement |
| 21. | debt | money owed |
| 22. | delegate | assign work to others |
| 23. | demand | customer desire to buy |
| 24. | distribution | delivering products to market |
| 25. | e-commerce | buying and selling online |
| 26. | efficiency | doing work with less waste |
| 27. | equity | ownership share in a business |
| 28. | ethics | moral principles in business |
| 29. | execution | putting plans into action |
| 30. | exit | planned way to leave business |
| 31. | feedback | responses from users or clients |
| 32. | focus | concentrated attention on priorities |
| 33. | forecast | prediction of future results |
| 34. | founder | person who starts a business |
| 35. | fulfillment | processing and shipping orders |
| 36. | funding | money provided to grow |
| 37. | goal | desired result |
| 38. | growth | increase in size or sales |
| 39. | hiring | bringing in employees |
| 40. | innovation | new useful idea or method |
| 41. | insurance | protection against financial loss |
| 42. | interest | cost of borrowing money |
| 43. | inventory | stock of goods on hand |
| 44. | investment | money put in for return |
| 45. | invoice | bill requesting payment |
| 46. | iteration | repeated improved version |
| 47. | KPI | key performance indicator |
| 48. | launch | introduce to the market |
| 49. | lead | potential customer |
| 50. | leadership | guiding people and direction |
| 51. | liability | legal responsibility or debt |
| 52. | license | official permission to operate |
| 53. | loan | borrowed money to repay |
| 54. | logistics | moving and storing goods |
| 55. | margin | difference between price and cost |
| 56. | market | group of potential buyers |
| 57. | marketing | promoting products to buyers |
| 58. | mentor | experienced guide or adviser |
| 59. | metric | measurable performance figure |
| 60. | milestone | important progress point |
| 61. | mission | core purpose of a business |
| 62. | negotiation | discussion to reach agreement |
| 63. | network | useful professional connections |
| 64. | niche | specialized market segment |
| 65. | operations | day-to-day business activities |
| 66. | overhead | ongoing operating costs |
| 67. | ownership | taking full responsibility |
| 68. | pitch | short persuasive business presentation |
| 69. | pricing | setting what customers pay |
| 70. | priority | most important task |
| 71. | process | series of work steps |
| 72. | product | item or service offered |
| 73. | productivity | amount produced in time |
| 74. | profit | money left after costs |
| 75. | prototype | early test version |
| 76. | quality | standard of excellence |
| 77. | referral | customer recommendation |
| 78. | resilience | ability to recover quickly |
| 79. | retention | keeping customers over time |
| 80. | revenue | money a business brings in |
| 81. | risk | chance of loss or failure |
| 82. | ROI | return on investment |
| 83. | runway | time before cash runs out |
| 84. | sales | goods or services sold |
| 85. | shareholder | owner of company shares |
| 86. | social media | online platforms for sharing |
| 87. | startup | new business with growth aims |
| 88. | strategy | plan to achieve goals |
| 89. | subscription | recurring payment arrangement |
| 90. | tax | required payment to government |
| 91. | team | group working together |
| 92. | testing | trying something to evaluate |
| 93. | traction | evidence of market progress |
| 94. | trademark | protected brand name or symbol |
| 95. | trend | general direction of change |
| 96. | validation | proof an idea works |
| 97. | valuation | estimated business worth |
| 98. | vendor | seller supplying goods or services |
| 99. | vision | long-term desired future |
| 100. | website | business presence on the web |
