| No. | Item | Definition |
|---|---|---|
| 1. | accessibility | usable by more people |
| 2. | affordance | cue suggesting possible action |
| 3. | alignment | lining elements along an edge |
| 4. | anchor point | point controlling a path |
| 5. | artboard | workspace for a design page |
| 6. | ascender | stroke rising above x-height |
| 7. | balance | distribution of visual weight |
| 8. | banner | long graphic display piece |
| 9. | baseline | line letters sit on |
| 10. | bleed | art extending past trim |
| 11. | body copy | main written content |
| 12. | bold | heavier type weight |
| 13. | branding | creating a distinct brand identity |
| 14. | brochure | folded promotional print piece |
| 15. | callout | highlighted text note |
| 16. | caption | text describing an image |
| 17. | clipping path | path isolating image area |
| 18. | CMYK | print color model |
| 19. | color | hue, saturation, and brightness |
| 20. | column | vertical block of text |
| 21. | composition | overall arrangement of elements |
| 22. | contrast | difference that creates emphasis |
| 23. | depth | illusion of distance in design |
| 24. | descender | stroke below baseline |
| 25. | dpi | dots per inch |
| 26. | duotone | image using two colors |
| 27. | emphasis | special visual importance |
| 28. | export | save in output format |
| 29. | fill | interior color of a shape |
| 30. | flatten | merge layers into one |
| 31. | flyer | single-sheet promotional handout |
| 32. | font | specific style of a typeface |
| 33. | framing | using edges to contain focus |
| 34. | gradient | smooth transition between colors |
| 35. | grid | a framework for alignment |
| 36. | gutter | space between columns or pages |
| 37. | headline | main title text |
| 38. | hex | digital color code format |
| 39. | hierarchy | visual order of importance |
| 40. | hue | basic family of a color |
| 41. | icon | simple symbolic graphic |
| 42. | illustration | drawn visual for communication |
| 43. | infographic | visual presentation of information |
| 44. | italic | slanted type style |
| 45. | justified | aligned evenly on both sides |
| 46. | kerning | spacing between individual letters |
| 47. | layer | stacked editable artwork level |
| 48. | layout | the arrangement of visual elements |
| 49. | leading | space between lines of text |
| 50. | legibility | ease of reading letters |
| 51. | ligature | joined letter combination |
| 52. | logo | symbol representing a brand |
| 53. | lowercase | small letters |
| 54. | margin | space around page content |
| 55. | mask | hides parts of artwork |
| 56. | mockup | realistic design presentation |
| 57. | monochrome | single-color visual scheme |
| 58. | mood board | collection of visual inspiration |
| 59. | negative space | unused space forming shapes |
| 60. | opacity | degree of transparency |
| 61. | orphan | single line left at bottom |
| 62. | palette | selected set of colors |
| 63. | path | vector line or shape outline |
| 64. | pixel | smallest screen image unit |
| 65. | poster | large printed display |
| 66. | ppi | pixels per inch |
| 67. | prototype | testable early design model |
| 68. | pull quote | quoted text set apart |
| 69. | rag | uneven text edge |
| 70. | raster | pixel-based digital image |
| 71. | render | generate final visual output |
| 72. | resolution | image detail level |
| 73. | responsive | adapting to screen sizes |
| 74. | retouch | improve image by editing |
| 75. | RGB | screen color model |
| 76. | sans serif | type without finishing strokes |
| 77. | saturation | color intensity or purity |
| 78. | script | type resembling handwriting |
| 79. | serif | type with finishing strokes |
| 80. | shade | color mixed with black |
| 81. | stroke | outline of a shape |
| 82. | subhead | secondary heading text |
| 83. | swatch | saved sample of color |
| 84. | thumbnail | small preview image |
| 85. | tint | color mixed with white |
| 86. | tone | color mixed with gray |
| 87. | tracking | overall letter spacing |
| 88. | trim | final cut edge |
| 89. | typeface | overall design of letters |
| 90. | typography | the style of arranged type |
| 91. | unity | sense of visual togetherness |
| 92. | uppercase | capital letters |
| 93. | usability | ease of using a design |
| 94. | value | lightness or darkness |
| 95. | vector | scalable image made from paths |
| 96. | vectorize | convert image to vectors |
| 97. | white space | empty area around elements |
| 98. | widow | single line left at top |
| 99. | wireframe | basic structural page sketch |
| 100. | x-height | height of lowercase x |