| No. | Item | Definition |
|---|---|---|
| 1. | accuracy | correctness of information |
| 2. | affiliate | partner earning referral fees |
| 3. | airtime | broadcast time available |
| 4. | amplification | increased spread of content |
| 5. | angle | specific story approach |
| 6. | attribution | crediting information source |
| 7. | audience | people reached by media |
| 8. | awareness | public familiarity with brand |
| 9. | baseline | starting reference point |
| 10. | benchmark | standard for comparison |
| 11. | bias | systematic slant or prejudice |
| 12. | brief | short planning document |
| 13. | broadcaster | radio or television outlet |
| 14. | burst | short intense campaign |
| 15. | buzz | widespread discussion or hype |
| 16. | channel | medium of communication |
| 17. | churn | loss of users |
| 18. | circulation | distributed copies count |
| 19. | cohort | group sharing a trait |
| 20. | conversion | desired action completed |
| 21. | copy | written promotional text |
| 22. | coverage | extent of media attention |
| 23. | creative | ad message and design |
| 24. | demographic | population trait group |
| 25. | dip | small temporary decline |
| 26. | disclosure | revealing relevant information |
| 27. | distribution | how content is delivered |
| 28. | editorial | content judgment and policy |
| 29. | engagement | audience interaction level |
| 30. | ethics | principles of responsible conduct |
| 31. | exclusive | content only one outlet has |
| 32. | exposure | amount of audience contact |
| 33. | favorability | positive opinion level |
| 34. | feature | in-depth human-interest piece |
| 35. | flight | scheduled campaign period |
| 36. | footprint | overall presence across channels |
| 37. | forecast | prediction based on data |
| 38. | framing | how issue is presented |
| 39. | frequency | average exposure count |
| 40. | headline | main title text |
| 41. | hook | attention-grabbing element |
| 42. | impressions | times content was displayed |
| 43. | insight | useful analytical understanding |
| 44. | inventory | available ad space |
| 45. | KPI | key performance indicator |
| 46. | launch | initial public release |
| 47. | lede | opening of a story |
| 48. | lift | measured increase in results |
| 49. | listenership | people listening to content |
| 50. | message | core communicated idea |
| 51. | metric | measurable performance indicator |
| 52. | mindshare | share of consumer attention |
| 53. | moderation | reviewing and managing content |
| 54. | narrative | overall story line |
| 55. | newsroom | journalism production office |
| 56. | newsworthiness | value as news |
| 57. | noise | irrelevant random variation |
| 58. | objectivity | freedom from personal bias |
| 59. | op-ed | opinion article by outsider |
| 60. | outlet | media organization or source |
| 61. | partnership | formal collaborative arrangement |
| 62. | perception | how something is viewed |
| 63. | persona | representative audience profile |
| 64. | pitch | proposal to media |
| 65. | placement | where content appears |
| 66. | platform | channel or service used |
| 67. | psychographic | lifestyle and attitude profile |
| 68. | publisher | content-producing outlet |
| 69. | rating | share of target audience |
| 70. | reach | total people exposed |
| 71. | readership | people reading content |
| 72. | recall | ability to remember brand |
| 73. | retention | continued audience return |
| 74. | review | critical evaluation piece |
| 75. | ROI | return on investment |
| 76. | rollout | planned release process |
| 77. | scoop | important story obtained first |
| 78. | segment | distinct audience subgroup |
| 79. | sentiment | overall emotional tone |
| 80. | share | portion of audience using |
| 81. | slot | scheduled ad position |
| 82. | source | provider of information |
| 83. | sponsorship | paid brand association |
| 84. | syndication | licensed content distribution |
| 85. | targeting | aiming at selected audience |
| 86. | teaser | preview to build interest |
| 87. | thumbnail | small preview image |
| 88. | timeliness | being current and prompt |
| 89. | traction | evidence of growing interest |
| 90. | traffic | visits to a site |
| 91. | transparency | openness about methods or motives |
| 92. | trend | general direction of change |
| 93. | uptake | level of adoption |
| 94. | velocity | speed of change or spread |
| 95. | verification | checking truth of information |
| 96. | viewership | people watching content |
| 97. | virality | rapid widespread sharing |
| 98. | visibility | how easily seen |
| 99. | volume | amount of content or mentions |
| 100. | wire | news service feed |