| No. | Item | Definition |
|---|---|---|
| 1. | acknowledge | admit or recognize publicly |
| 2. | advisory | notice about upcoming event |
| 3. | allege | claim without full proof |
| 4. | angle | particular approach to a story |
| 5. | announcement | public declaration of news |
| 6. | approval | formal permission to release |
| 7. | attribution | crediting the information source |
| 8. | audience | intended receivers of message |
| 9. | background | contextual information for reporters |
| 10. | backlash | strong negative public reaction |
| 11. | boilerplate | standard company description |
| 12. | briefing | informational session for media |
| 13. | broadcast | transmit by radio or television |
| 14. | bulletin | brief official news notice |
| 15. | byline | author line on article |
| 16. | caption | text under an image |
| 17. | clarification | statement making something clearer |
| 18. | column | regular opinion or commentary |
| 19. | comment | official response or remark |
| 20. | communiqué | official formal communication |
| 21. | copy | written material for publication |
| 22. | correction | fix of published error |
| 23. | coverage | media attention received |
| 24. | damage control | limiting reputational harm |
| 25. | dateline | place and date line |
| 26. | deadline | latest submission time |
| 27. | deny | state something is untrue |
| 28. | disclaimer | statement limiting responsibility |
| 29. | disclosure | public revealing of information |
| 30. | doorstop | impromptu media questioning |
| 31. | draft | preliminary version of text |
| 32. | editor | person who edits content |
| 33. | editorial | opinion piece by publication |
| 34. | embargo | publication restriction until set time |
| 35. | exclusive | story given to one outlet |
| 36. | fact sheet | summary of key facts |
| 37. | fact-check | verify factual accuracy |
| 38. | feature | longer nonbreaking news piece |
| 39. | follow-up | subsequent contact or story |
| 40. | footage | recorded video material |
| 41. | headline | main news title |
| 42. | holding statement | temporary initial response |
| 43. | hook | attention-grabbing story element |
| 44. | house style | organization’s writing conventions |
| 45. | human-interest | emotionally engaging story angle |
| 46. | inquiry | request for information |
| 47. | interview | question-and-answer media session |
| 48. | journalist | news reporter or writer |
| 49. | key message | main point to convey |
| 50. | lawsuit | case brought to court |
| 51. | lead | opening part of a story |
| 52. | leak | unauthorized release of information |
| 53. | livestream | live online video broadcast |
| 54. | media | news organizations collectively |
| 55. | messaging | strategic communication themes |
| 56. | narrative | overall story being told |
| 57. | newsletter | regular informational publication |
| 58. | newsworthy | worth reporting as news |
| 59. | off the record | not for publication |
| 60. | on the record | fully quotable publicly |
| 61. | op-ed | opinion article by guest |
| 62. | outlet | news publication or channel |
| 63. | peg | timely reason for story |
| 64. | pitch | proposal sent to media |
| 65. | press kit | promotional materials for media |
| 66. | press release | official news announcement |
| 67. | proof | final version for checking |
| 68. | public relations | managing public communication |
| 69. | publicity | media attention or exposure |
| 70. | pull quote | highlighted quote from article |
| 71. | quote | exact words from someone |
| 72. | readership | people who read publication |
| 73. | recall | withdrawal of faulty product |
| 74. | reputation | general public opinion |
| 75. | respond | reply to media inquiry |
| 76. | retraction | formal withdrawal of content |
| 77. | rumor | unverified circulating story |
| 78. | scoop | important story published first |
| 79. | settlement | agreement resolving dispute |
| 80. | sign-off | final authorization |
| 81. | sound bite | short memorable quote |
| 82. | source | provider of information |
| 83. | spokesperson | official representative to media |
| 84. | statement | formal public message |
| 85. | style guide | rules for writing consistency |
| 86. | tabloid | sensational-style newspaper |
| 87. | talking points | prepared key messages |
| 88. | trade press | industry-focused publications |
| 89. | transcript | written record of speech |
| 90. | transparency | openness about information |
| 91. | under embargo | Not for publication yet |
| 92. | unveil | Reveal publicly for first time |
| 93. | update | latest added information |
| 94. | verbatim | In exactly the same words |
| 95. | verify | confirm truth or accuracy |
| 96. | viral | Spreading rapidly online |
| 97. | voiceover | Narration over video or audio |
| 98. | walk-back | Partial retreat from statement |
| 99. | webcast | broadcast over the internet |
| 100. | wire service | news agency supplying stories |