| No. | Item | Definition |
|---|---|---|
| 1. | accounting | tracking and reporting finances |
| 2. | advertising | paid promotion to attract buyers |
| 3. | analytics | data used to measure performance |
| 4. | asset | something valuable the business owns |
| 5. | audit | official review of records |
| 6. | automation | using technology to reduce manual work |
| 7. | bookkeeping | recording financial transactions |
| 8. | brand | identity customers recognize |
| 9. | break-even | point of no profit or loss |
| 10. | budget | spending and income plan |
| 11. | capital | money used to fund operations |
| 12. | cash flow | movement of money in and out |
| 13. | client | customer of professional services |
| 14. | compliance | following laws and rules |
| 15. | contract | binding legal agreement |
| 16. | contractor | independent worker hired temporarily |
| 17. | credit | ability to borrow or defer payment |
| 18. | customer | person who buys from you |
| 19. | deadline | latest time something is due |
| 20. | debt | money owed to others |
| 21. | delegation | assigning work to others |
| 22. | delivery | bringing goods to destination |
| 23. | demand | customer desire to buy |
| 24. | discount | reduced price |
| 25. | e-commerce | buying and selling online |
| 26. | efficiency | doing work with less waste |
| 27. | employee | person working for the business |
| 28. | equity | ownership value after debts |
| 29. | expense | money spent to operate |
| 30. | feedback | customer opinions and reactions |
| 31. | follow-up | later action after contact |
| 32. | forecast | prediction of future results |
| 33. | founder | person who started the business |
| 34. | franchise | licensed business using established brand |
| 35. | fraud | deception for financial gain |
| 36. | fulfillment | processing and sending orders |
| 37. | growth | increase in business size |
| 38. | insurance | protection against financial loss |
| 39. | interest | cost of borrowing money |
| 40. | interview | meeting to assess a candidate |
| 41. | inventory | goods kept for sale |
| 42. | invoice | bill sent to a customer |
| 43. | KPI | key measure of success |
| 44. | lead | potential customer |
| 45. | lease | contract to rent property |
| 46. | liability | debt or financial obligation |
| 47. | license | official permission to operate |
| 48. | loan | borrowed money to repay |
| 49. | logistics | moving and storing goods |
| 50. | manager | person directing work and staff |
| 51. | margin | difference between sales and cost |
| 52. | market | group of potential buyers |
| 53. | marketing | promoting products or services |
| 54. | markup | amount added to cost |
| 55. | metric | measurable performance indicator |
| 56. | negotiation | discussion to reach agreement |
| 57. | niche | specialized market segment |
| 58. | onboarding | integrating a new hire |
| 59. | operations | day-to-day business activities |
| 60. | order | request to buy something |
| 61. | outsourcing | hiring outside help for tasks |
| 62. | overhead | ongoing operating costs |
| 63. | owner | person who possesses the business |
| 64. | payroll | employee wages and salary payments |
| 65. | permit | official approval for activity |
| 66. | pitch | brief persuasive sales presentation |
| 67. | policy | official business rule |
| 68. | profit | money left after costs |
| 69. | promotion | activity to boost sales |
| 70. | proposal | formal offer of services |
| 71. | purchase | buying goods or services |
| 72. | quality | standard of excellence |
| 73. | quote | estimated price for work |
| 74. | receipt | proof of a payment |
| 75. | referral | customer recommendation |
| 76. | refund | money returned after purchase |
| 77. | rent | payment for using property |
| 78. | retail | selling directly to consumers |
| 79. | retention | keeping existing customers |
| 80. | revenue | money a business brings in |
| 81. | review | public customer evaluation |
| 82. | salary | fixed regular employee pay |
| 83. | sales | selling goods or services |
| 84. | SEO | improving search engine visibility |
| 85. | service | help provided to customers |
| 86. | shipping | sending goods to customers |
| 87. | strategy | plan to achieve objectives |
| 88. | supplier | company providing materials or goods |
| 89. | supply | amount available to sell |
| 90. | tax | government charge on income or sales |
| 91. | terms | conditions of an agreement |
| 92. | training | teaching needed job skills |
| 93. | trust | customer confidence in reliability |
| 94. | turnover | rate inventory or staff changes |
| 95. | valuation | estimated business worth |
| 96. | value | worth to the customer |
| 97. | vendor | seller supplying your business |
| 98. | wage | pay for work done |
| 99. | warranty | promise to repair or replace |
| 100. | website | business presence on the internet |

