| No. | Item | Definition |
|---|---|---|
| 1. | accounting | tracking and reporting finances |
| 2. | acquisition | gaining new customers |
| 3. | analytics | data about performance |
| 4. | audience | group you aim to reach |
| 5. | authority | recognized expertise and trust |
| 6. | automation | using tools to reduce manual work |
| 7. | backup | saved copy of data |
| 8. | blog | regular articles on a website |
| 9. | bookkeeping | recording financial transactions |
| 10. | boundaries | limits protecting time and energy |
| 11. | brand | public identity of a business |
| 12. | budget | planned spending and income |
| 13. | burnout | exhaustion from prolonged stress |
| 14. | call to action | prompt telling people what to do |
| 15. | case study | detailed example of results |
| 16. | cash flow | money moving in and out |
| 17. | client | person or company you serve |
| 18. | collaboration | working together with others |
| 19. | compliance | following rules and laws |
| 20. | consultant | expert giving paid advice |
| 21. | contract | binding agreement |
| 22. | conversion | turning interest into action |
| 23. | copy | words used in marketing |
| 24. | deadline | latest time for completion |
| 25. | delegate | assign work to others |
| 26. | deposit | partial payment made upfront |
| 27. | differentiation | what makes you distinct |
| 28. | discount | reduced price |
| 29. | ebook | digital book |
| 30. | email list | collection of subscriber emails |
| 31. | engagement | interaction with your content |
| 32. | expense | cost paid by the business |
| 33. | focus | directed attention on priorities |
| 34. | follow-up | later contact after first contact |
| 35. | framework | basic structure for solving problems |
| 36. | freelancer | self-employed independent worker |
| 37. | fulfillment | delivering what customers ordered |
| 38. | funnel | stages toward a purchase |
| 39. | growth | increase in business size |
| 40. | insurance | protection against losses |
| 41. | intellectual property | creations protected by law |
| 42. | inventory | stock kept for sale |
| 43. | invoice | bill sent to a customer |
| 44. | keyword | search term people use |
| 45. | landing page | page built for one action |
| 46. | launch | introduce something new publicly |
| 47. | lead | potential customer |
| 48. | liability | legal or financial responsibility |
| 49. | lifetime value | total customer worth over time |
| 50. | logistics | managing movement and delivery |
| 51. | margin | difference between price and cost |
| 52. | marketing | promoting your business |
| 53. | metric | measurable performance number |
| 54. | networking | building professional relationships |
| 55. | newsletter | regular email update |
| 56. | niche | specific market segment served |
| 57. | offer | product or service for sale |
| 58. | outsource | hire outside help |
| 59. | overhead | ongoing operating costs |
| 60. | partnership | business relationship with shared aims |
| 61. | password | secret login word or phrase |
| 62. | pitch | short persuasive business message |
| 63. | platform | service used to run business |
| 64. | portfolio | samples of past work |
| 65. | pricing | how much you charge |
| 66. | privacy | control over personal information |
| 67. | process | series of work steps |
| 68. | profit | money left after costs |
| 69. | proposal | formal plan or quote |
| 70. | referral | customer sent by another |
| 71. | refund | money returned to buyer |
| 72. | reputation | general opinion of your business |
| 73. | retainer | advance fee for ongoing work |
| 74. | retention | keeping customers over time |
| 75. | revenue | money earned from sales |
| 76. | ROI | return on money invested |
| 77. | routine | regular pattern of actions |
| 78. | sales | activities that win purchases |
| 79. | scale | grow without matching cost rise |
| 80. | scope | defined limits of work |
| 81. | security | protection from threats or loss |
| 82. | shipment | goods sent to a buyer |
| 83. | software | computer programs for tasks |
| 84. | strategy | plan for reaching goals |
| 85. | subscriber | person signed up for updates |
| 86. | supplier | business that provides inputs |
| 87. | tax | required payment to government |
| 88. | template | ready-made starting document |
| 89. | terms | conditions of an agreement |
| 90. | testimonial | customer praise used publicly |
| 91. | trademark | protected brand name or symbol |
| 92. | traffic | visitors coming to a site |
| 93. | trust | confidence in your reliability |
| 94. | upsell | encourage buying a higher option |
| 95. | vendor | supplier of goods or services |
| 96. | visibility | how easily people notice you |
| 97. | webinar | live online teaching session |
| 98. | website | business presence online |
| 99. | workflow | sequence tasks move through |
| 100. | write-off | deductible business expense |