| No. | Item | Definition |
|---|---|---|
| 1. | accountability | responsibility for results |
| 2. | adoption | take-up by users or teams |
| 3. | advantage | favorable position over others |
| 4. | agenda | planned list of discussion items |
| 5. | alignment | agreement toward shared goals |
| 6. | analysis | careful examination of information |
| 7. | assumption | accepted belief without proof |
| 8. | automation | using technology to perform tasks |
| 9. | baseline | starting point for measurement |
| 10. | benchmark | standard for comparison |
| 11. | bottleneck | point that slows flow |
| 12. | budget | planned spending amount |
| 13. | business case | justification for an investment |
| 14. | buy-in | support and commitment from others |
| 15. | capability | ability to perform effectively |
| 16. | challenge | difficult problem to address |
| 17. | channel | path for delivery or sales |
| 18. | client | person or company receiving services |
| 19. | consensus | general agreement among people |
| 20. | constraint | limiting factor or restriction |
| 21. | cost | money required or spent |
| 22. | customer | buyer or user of offerings |
| 23. | data | facts used for analysis |
| 24. | decision | chosen course of action |
| 25. | deliverable | item produced for a client |
| 26. | demand | customer desire to buy |
| 27. | diagnosis | identification of core problem |
| 28. | differentiation | standing out from competitors |
| 29. | disruption | major market-changing innovation |
| 30. | driver | factor causing movement or change |
| 31. | effectiveness | success in achieving goals |
| 32. | efficiency | output relative to input |
| 33. | estimate | approximate calculation or judgment |
| 34. | evaluation | assessment of quality or value |
| 35. | evidence | facts supporting a conclusion |
| 36. | feasibility | practical possibility of success |
| 37. | forecast | prediction based on evidence |
| 38. | framework | structured way to think |
| 39. | funnel | stages from interest to sale |
| 40. | governance | system of oversight and control |
| 41. | growth | increase in size or value |
| 42. | hypothesis | testable explanation or assumption |
| 43. | impact | effect on results or people |
| 44. | implementation | putting a plan into action |
| 45. | incentive | reward encouraging behavior |
| 46. | initiative | planned effort or program |
| 47. | innovation | new useful idea or method |
| 48. | insight | deep understanding of a situation |
| 49. | KPI | key performance measurement |
| 50. | landscape | overall competitive environment |
| 51. | leverage | use advantage for greater effect |
| 52. | margin | difference between revenue and cost |
| 53. | market | buyers and sellers collectively |
| 54. | metric | quantitative measure of performance |
| 55. | milestone | significant checkpoint in progress |
| 56. | mitigation | action reducing risk or harm |
| 57. | model | simplified representation of reality |
| 58. | narrative | coherent story or explanation |
| 59. | objective | specific goal to achieve |
| 60. | operating model | how an organization runs |
| 61. | opportunity | favorable chance for improvement |
| 62. | optimization | making something as effective possible |
| 63. | option | possible choice available |
| 64. | outcome | result of an action |
| 65. | pipeline | flow of future opportunities |
| 66. | portfolio | group of investments or initiatives |
| 67. | pricing | setting charges for offerings |
| 68. | prioritization | ranking by importance first |
| 69. | process | series of work steps |
| 70. | profitability | ability to generate profit |
| 71. | projection | future estimate based on trends |
| 72. | proposal | formal suggested plan |
| 73. | quality | degree of excellence achieved |
| 74. | readiness | preparedness for change or action |
| 75. | recommendation | advised course of action |
| 76. | retention | keeping customers over time |
| 77. | revenue | income from sales or services |
| 78. | risk | possibility of loss or failure |
| 79. | roadmap | timeline of planned steps |
| 80. | root cause | underlying source of a problem |
| 81. | scalability | ability to grow efficiently |
| 82. | scenario | possible future situation |
| 83. | scope | range of work included |
| 84. | solution | answer to a problem |
| 85. | stakeholder | person affected by a decision |
| 86. | strategy | overall plan for achieving goals |
| 87. | supply | amount available to provide |
| 88. | synthesis | combining ideas into whole |
| 89. | target | desired result or level |
| 90. | timeline | schedule of activities and dates |
| 91. | trade-off | balance between competing choices |
| 92. | transformation | major organizational change |
| 93. | trend | general direction of change |
| 94. | upside | potential positive result |
| 95. | valuation | assessment of economic worth |
| 96. | value | worth or benefit delivered |
| 97. | variance | difference from expected value |
| 98. | viability | ability to work sustainably |
| 99. | white space | unserved market opportunity |
| 100. | workshop | interactive group working session |