Style Guide

10 Things to Remember to Craft A Sales Letter That Brings Results

March 11, 2014

A sales letter is a direct mail that persuades readers to buy a specific product or service. But if you look at its role in one’s business, it is more than just a piece of paper. It is even beyond selling and persuading. It is what best-selling author and marketer Seth Godin means with his line: “Connect, […]

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Effective Business Writing: Top Principles and Techniques

March 5, 2014

“My success was not just because of hard work.” Porter Gale, author of Your Network is Your Net Worth, in a Forbes interview, revealed that much of her success can be attributed to relationships she made throughout the years. She stressed that one’s “net worth” is not anchored on the size of one’s portfolio or […]

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How to Write An Effective Resume and CV

February 26, 2014

Global labor trends show that millions and millions of people every year are unemployed, and should they seek jobs, they would face rigorous screening processes. This is due to changes in the operations, structures, and spending of many companies caused by unpredictable economic circumstances and technological developments replacing a huge part of the human force. Adding to […]

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Using more

August 3, 2013

More is a modifier. It is used in a variety of situations. In comparatives Adjectives of more one syllable form their comparative forms with more. Examples are: more beautiful, more intelligent and more careful. Note that longer adjectives ending in –y tend to have comparative forms ending in –er. Example: happy -> happier; merry -> […]

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Figures of speech overview

July 19, 2013

Here is an overview of the different figures of speech. Simile In simile we make a comparison between two distinctly different objects which have at least one common trait. The simile is usually introduced by words such as like, so or as. My Love is like a red, red rose. A comparison made between two […]

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Figures of speech

July 19, 2013

Identify the figure of speech used in the following sentences. 1. The camel is the ship of the desert. a) Metaphor b) Simile c) Oxymoron d) Epigram 2. Death lays its icy hands on Kings. a) Epigram b) Antithesis c) Metaphor d) Personification 3. O Hamlet! Thou has cleft my heart in twain. a) Metaphor […]

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Correct use of some prepositions and transitional adverbs

February 13, 2013

Several words can be different parts of speech. For example and for instance can be prepositions or transitional adverbs. When they are used as transitional adverbs, they come at the beginning of the sentence and modify the entire sentence. Also pay careful attention to the fact that many transitional adverbs are also subordinating (dependent) conjunctions. […]

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Common mistakes in the use of prepositions

February 6, 2013

Although prepositions are small words, they are very important ones. In this lesson, we will explain some common mistakes in the use of prepositions. Incorrect: Although he is clever, he lacks of experience. Correct: Although he is clever, he lacks experience. Incorrect: The train is now approaching to Boston. Correct: The train is now approaching […]

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Passive voice structures with infinitives

December 20, 2012

Read the following sentence. People say that he is a criminal. Can we change this sentence into the passive? Yes, we can. He is said to be a criminal. (NOT That he is a criminal is said by people.) They say these nuts are good for health. (Active) These nuts are said to be good […]

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Time prepositions

December 15, 2012

Time prepositions On Use on with days. I met him on Friday. My birthday is on May 18th. We are having a small party on Christmas day. Use at with clock times and other expressions of time such as noon, night and midnight. The train departs at 6.30. We usually have dinner at 9 o’clock. […]

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Free Grammar Guide: "120 Deadly Grammar and Vocabulary Mistakes."