| No. | Item | Definition |
|---|---|---|
| 1. | approach | a particular way of doing something |
| 2. | aptitude | natural ability in an area |
| 3. | area | a particular sphere or subject |
| 4. | audience | a particular group addressed |
| 5. | avenue | a particular route or approach |
| 6. | bailiwick | one’s area of knowledge |
| 7. | base | a secure place of operation |
| 8. | beat | a regular area of coverage |
| 9. | boutique market | a small specialized market |
| 10. | branch | a division of a subject |
| 11. | business area | a commercial field of activity |
| 12. | calling | a fitting vocation or role |
| 13. | capacity | a particular role or function |
| 14. | career | a chosen professional path |
| 15. | channel | a particular route or medium |
| 16. | comfort zone | a familiar area of ease |
| 17. | competence | an area of ability |
| 18. | concentration | a focused area of study |
| 19. | context | the situation surrounding something |
| 20. | core area | a main area of focus |
| 21. | corner | a specialized part of a market |
| 22. | demographic | a defined population group |
| 23. | department | one’s proper area of responsibility |
| 24. | discipline | a branch of knowledge or study |
| 25. | domain | a sphere of activity |
| 26. | element | a natural suitable environment |
| 27. | emphasis | a main area of importance |
| 28. | environment | surroundings suited to something |
| 29. | expertise | specialized skill or knowledge |
| 30. | fan base | a group of loyal fans |
| 31. | field | an area of activity |
| 32. | fit | a suitable match or position |
| 33. | focus | a main area of attention |
| 34. | following | a loyal group of supporters |
| 35. | foothold | a first secure position |
| 36. | forte | a person’s strong point |
| 37. | function | a particular purpose or role |
| 38. | genre | a category of art or media |
| 39. | gift | a natural special ability |
| 40. | habitat | a natural living environment |
| 41. | home | a natural or fitting place |
| 42. | industry vertical | a specialized business sector |
| 43. | key area | an important area of activity |
| 44. | kind | a type or sort |
| 45. | knack | a natural skill for something |
| 46. | line | a field of work or trade |
| 47. | listenership | a program’s regular listeners |
| 48. | long suit | one’s strongest area |
| 49. | major | a main academic subject |
| 50. | market segment | a specific group of buyers |
| 51. | match | a suitable pairing or fit |
| 52. | method | a particular way of working |
| 53. | metier | one’s strong professional field |
| 54. | milieu | a person’s social environment |
| 55. | minor | a secondary academic subject |
| 56. | occupation | a job or type of work |
| 57. | outlet | a means for expression or activity |
| 58. | patch | a particular area of responsibility |
| 59. | path | a chosen course or direction |
| 60. | place | a suitable role or position |
| 61. | position | a role or place within something |
| 62. | practice | a regular professional activity |
| 63. | preserve | an area reserved for someone |
| 64. | product area | a field of products offered |
| 65. | profession | a formal occupational field |
| 66. | province | a person’s proper area |
| 67. | pursuit | an activity regularly followed |
| 68. | readership | a publication’s regular readers |
| 69. | realm | a distinct area or field |
| 70. | role | a function or part to play |
| 71. | sector | a distinct part of a market |
| 72. | segment | a defined part of a market |
| 73. | skill set | a person’s range of abilities |
| 74. | slot | a suitable position or place |
| 75. | space | a particular area of activity |
| 76. | specialism | a specialized field of work |
| 77. | specialization | a focused professional area |
| 78. | specialty | a focused area of expertise |
| 79. | sphere | an area of influence or work |
| 80. | strength | an area of particular ability |
| 81. | study | an academic field |
| 82. | subdiscipline | a specialized branch of study |
| 83. | subfield | a smaller academic or professional field |
| 84. | subject | an area of study or discussion |
| 85. | submarket | a smaller specialized market |
| 86. | talent | natural ability in a field |
| 87. | target audience | a selected group of people |
| 88. | target market | a chosen customer group |
| 89. | technique | a specialized way of doing something |
| 90. | territory | a particular field or area |
| 91. | topic | a subject area |
| 92. | track | a specialized path or route |
| 93. | trade | a skilled field of work |
| 94. | turf | one’s claimed area or field |
| 95. | type | a kind or category |
| 96. | user base | a product’s regular users |
| 97. | variety | a particular kind or form |
| 98. | vertical | a specific industry market |
| 99. | viewership | a program’s regular viewers |
| 100. | vocation | a suitable career or calling |
