| No. | Item | Definition |
|---|---|---|
| 1. | accelerating | making progress faster |
| 2. | advancing | helping move forward |
| 3. | advertising | promoting to attract attention |
| 4. | advocating | arguing in favor of |
| 5. | aiding | helping or assisting |
| 6. | announcing | making publicly known |
| 7. | approving | expressing favorable judgment |
| 8. | assisting | helping or supporting |
| 9. | backing | giving support or approval |
| 10. | bankrolling | providing financial support |
| 11. | bolstering | strengthening or supporting |
| 12. | boosting | increasing or improving |
| 13. | branding | shaping public identity |
| 14. | bringing forward | moving ahead or presenting |
| 15. | broadcasting | sending out widely |
| 16. | building up | increasing strength or support |
| 17. | campaigning for | working publicly in favor |
| 18. | canvassing | seeking support actively |
| 19. | championing | actively supporting a cause |
| 20. | cheering on | encouraging with support |
| 21. | circulating | making more widely known |
| 22. | cultivating | developing or encouraging growth |
| 23. | debuting | presenting for the first time |
| 24. | developing | helping grow or improve |
| 25. | diffusing | spreading through an area |
| 26. | disseminating | spreading broadly |
| 27. | distributing | giving out widely |
| 28. | driving | pushing forward actively |
| 29. | drumming up | creating interest or support |
| 30. | elevating | raising status or quality |
| 31. | empowering | giving ability or confidence |
| 32. | enabling | making possible or easier |
| 33. | encouraging | giving support or confidence |
| 34. | endorsing | publicly supporting or approving |
| 35. | energizing | giving energy or drive |
| 36. | enhancing | increasing quality or value |
| 37. | expediting | making happen more quickly |
| 38. | facilitating | making easier to happen |
| 39. | favoring | showing preference or support |
| 40. | featuring | giving special attention to |
| 41. | flying the flag for | showing public support |
| 42. | foregrounding | placing in prominence |
| 43. | forwarding | helping move ahead |
| 44. | fostering | helping develop or grow |
| 45. | furthering | helping progress continue |
| 46. | getting behind | beginning to support |
| 47. | giving a lift to | helping improve or advance |
| 48. | greasing the wheels | making progress easier |
| 49. | hastening | causing sooner progress |
| 50. | helping along | assisting progress |
| 51. | highlighting | drawing attention to |
| 52. | inciting | stirring to action |
| 53. | inspiring | filling with motivation |
| 54. | instigating | causing action to begin |
| 55. | introducing | bringing to attention |
| 56. | kindling | arousing interest or activity |
| 57. | launching | starting publicly |
| 58. | legitimizing | making seem valid or acceptable |
| 59. | lobbying for | trying to influence support |
| 60. | mainstreaming | bringing into common acceptance |
| 61. | maintaining | keeping at a level |
| 62. | marketing | promoting for sales or awareness |
| 63. | merchandising | promoting goods for sale |
| 64. | mobilizing for | organizing support for |
| 65. | motivating | giving reasons to act |
| 66. | normalizing | making seem usual or acceptable |
| 67. | nourishing | supporting healthy growth |
| 68. | nurturing | supporting growth and development |
| 69. | organizing for | arranging support for |
| 70. | playing up | emphasizing for effect |
| 71. | plugging | publicly praising or mentioning |
| 72. | popularizing | making widely liked |
| 73. | presenting | showing or introducing |
| 74. | propagating | spreading widely |
| 75. | propelling | driving forward |
| 76. | publicizing | making widely known |
| 77. | pushing | urging forward or selling |
| 78. | raising | bringing to a higher level |
| 79. | rallying behind | uniting in support of |
| 80. | recommending | suggesting favorably to others |
| 81. | reinforcing | making stronger with support |
| 82. | rolling out | introducing for public use |
| 83. | rooting for | supporting enthusiastically |
| 84. | showcasing | displaying attractively |
| 85. | sparking | causing interest or action |
| 86. | sponsoring | supporting with resources |
| 87. | spotlighting | focusing attention on |
| 88. | spurring | prompting action or progress |
| 89. | stimulating | encouraging activity or growth |
| 90. | stumping for | campaigning actively for |
| 91. | supporting | backing or helping succeed |
| 92. | sustaining | keeping going or supporting |
| 93. | talking up | praising to increase interest |
| 94. | underwriting | financially backing something |
| 95. | unveiling | revealing publicly |
| 96. | upholding | supporting or maintaining |
| 97. | validating | confirming worth or legitimacy |
| 98. | whipping up | stirring up interest |
| 99. | working for | acting in support of |
| 100. | working up | building interest gradually |
