| No. | Item | Definition |
|---|---|---|
| 1. | active measures | covert influence and disinformation tactics |
| 2. | advertising | paid promotion of ideas or products |
| 3. | advocacy | public support for a cause |
| 4. | agitprop | political messaging with persuasive intent |
| 5. | appeals to emotion | emotion-based persuasive messaging |
| 6. | awareness campaign | public messaging to shape awareness |
| 7. | ballyhoo | noisy or sensational promotion |
| 8. | beating the drum | repeatedly urging support |
| 9. | belief marketing | promoting beliefs like products |
| 10. | belief-shaping | efforts to form beliefs |
| 11. | booster campaign | effort to build enthusiasm |
| 12. | boosterism | enthusiastic promotional advocacy |
| 13. | brainwashing | coercive persuasion that reshapes beliefs |
| 14. | broadcast persuasion | widely distributed persuasive messaging |
| 15. | campaigning | organized efforts to sway opinion |
| 16. | cause-promotion | publicity supporting a cause |
| 17. | character assassination | deliberate destruction of reputation |
| 18. | conditioning | training responses through repeated messaging |
| 19. | conversion effort | attempt to change beliefs |
| 20. | counterpropaganda | messaging used against opposing persuasion |
| 21. | creed-pushing | aggressive promotion of beliefs |
| 22. | cultivation | deliberate shaping of attitudes |
| 23. | deception | misleading others by false presentation |
| 24. | demagoguery | manipulative appeals to prejudice |
| 25. | demonization | portraying someone as evil |
| 26. | disinformation | false information spread deliberately |
| 27. | distortion | twisting facts to influence views |
| 28. | doctrinal teaching | instruction promoting fixed beliefs |
| 29. | drumbeating | persistent urging of support |
| 30. | drumming up support | actively generating public backing |
| 31. | emotional manipulation | using feelings to sway people |
| 32. | endorsement drive | campaign seeking public approval |
| 33. | evangelism | zealous promotion of an idea |
| 34. | fabrication | invented claims presented as true |
| 35. | falsification | deliberate alteration of the truth |
| 36. | fear appeal | persuasion based on fear |
| 37. | fearmongering | using fear to influence people |
| 38. | flag-waving | showy patriotic persuasion |
| 39. | framing | presenting facts to guide interpretation |
| 40. | hard sell | aggressive persuasive promotion |
| 41. | hype | intense publicity meant to excite |
| 42. | image management | controlling public impressions strategically |
| 43. | image-making | crafting favorable public impressions |
| 44. | inculcation | gradual instilling of beliefs |
| 45. | indoctrination | teaching meant to shape beliefs |
| 46. | influence campaign | organized effort to sway opinion |
| 47. | influence operations | planned efforts to shape opinion |
| 48. | information campaign | organized public messaging effort |
| 49. | information warfare | using information to gain advantage |
| 50. | loaded messaging | communication packed with bias |
| 51. | mass messaging | broad communication to shape opinion |
| 52. | mass persuasion | large-scale attempts to influence |
| 53. | media campaign | coordinated persuasive media effort |
| 54. | media spin | slanted interpretation for advantage |
| 55. | message control | tight management of public statements |
| 56. | messaging | crafted communication shaping public views |
| 57. | mind-shaping | influencing how people think |
| 58. | missionizing | active efforts to win converts |
| 59. | mobilization | rallying people to support action |
| 60. | mythmaking | creating persuasive public myths |
| 61. | narrative management | controlling how events are framed |
| 62. | narrative shaping | guiding the story people accept |
| 63. | news management | controlling news presentation strategically |
| 64. | opinion engineering | systematic shaping of public opinion |
| 65. | opinion molding | forming others’ views deliberately |
| 66. | opinion-shaping | efforts to mold public views |
| 67. | outreach | communication to engage and persuade |
| 68. | packaging | presenting something attractively or strategically |
| 69. | party line | official message to be repeated |
| 70. | perception management | shaping how people interpret events |
| 71. | persuasion | communication aimed at changing minds |
| 72. | pitch | persuasive presentation of an idea |
| 73. | plug | promotional mention or endorsement |
| 74. | promotion | publicity intended to win support |
| 75. | proselytizing | trying to convert others’ beliefs |
| 76. | public relations | managed communication shaping reputation |
| 77. | puffery | exaggerated praise in promotion |
| 78. | rabble-rousing | stirring crowds with inflammatory appeals |
| 79. | red-baiting | smearing as politically radical |
| 80. | salesmanship | persuasive promotion to gain acceptance |
| 81. | scaremongering | spreading fear for persuasive effect |
| 82. | scripted messaging | preplanned persuasive communication |
| 83. | sell | effort to make something accepted |
| 84. | slant | biased angle in presentation |
| 85. | sloganeering | using catchy slogans persuasively |
| 86. | smear campaign | organized attack on reputation |
| 87. | soft sell | subtle persuasive promotion |
| 88. | spin | biased presentation to influence opinion |
| 89. | state messaging | government-directed public communication |
| 90. | testimonial campaign | promotion using supportive statements |
| 91. | thought control | attempts to direct beliefs |
| 92. | viewpoint shaping | guiding others toward a viewpoint |
| 93. | vilification | harsh public denigration of someone |
| 94. | waving the flag | patriotic display to win support |
| 95. | whipping up sentiment | stirring emotions for support |
| 96. | whisper campaign | rumor-spreading to sway opinion |
| 97. | whitewashing | glossing over faults or wrongdoing |
| 98. | winning hearts and minds | gaining support through persuasion |
| 99. | word-spinning | manipulative phrasing to influence opinion |
| 100. | yellow journalism | sensationalized news shaping public opinion |
