| No. | Item | Definition |
|---|---|---|
| 1. | airy | light and lacking substance |
| 2. | appearance-based | judged by outward looks |
| 3. | artificial | not genuine or deep |
| 4. | banal | boringly obvious and shallow |
| 5. | bare-bones | reduced to essentials only |
| 6. | basic | simple and not detailed |
| 7. | blurry | unclear and lacking detail |
| 8. | boilerplate | standard and not thoughtful |
| 9. | brief | short and not detailed |
| 10. | broad-brush | general and lacking detail |
| 11. | canned | prepared and lacking freshness |
| 12. | careless | not giving enough attention |
| 13. | casual | not careful or thorough |
| 14. | contrived | forced and not genuine |
| 15. | cookie-cutter | generic and lacking individuality |
| 16. | cosmetic | affecting appearance, not substance |
| 17. | cursory | hasty and not thorough |
| 18. | elementary | basic and not advanced |
| 19. | empty | lacking meaning or substance |
| 20. | epidermal | relating only to the surface |
| 21. | external | relating only to the outside |
| 22. | facile | appearing neat but simplistic |
| 23. | fatuous | silly and lacking depth |
| 24. | featherweight | very slight or insubstantial |
| 25. | flashy | attention-grabbing but not deep |
| 26. | flimsy | weak and lacking substance |
| 27. | formal | following form, not substance |
| 28. | frivolous | not serious; lacking depth |
| 29. | fuzzy | unclear and not precise |
| 30. | gaudy | overly showy and shallow |
| 31. | generalized | broad and lacking detail |
| 32. | generic | not specific or distinctive |
| 33. | glancing | brief and not detailed |
| 34. | glib | smooth but lacking depth |
| 35. | half-baked | poorly thought out |
| 36. | hasty | done too quickly |
| 37. | high-level | general and not detailed |
| 38. | hokey | silly and unsubstantial |
| 39. | hollow | without real depth or value |
| 40. | ill-considered | not carefully thought through |
| 41. | image-driven | focused on appearance |
| 42. | imprecise | not exact or detailed |
| 43. | incomplete | not fully developed or thorough |
| 44. | indistinct | not clear or detailed |
| 45. | insubstantial | lacking real substance or depth |
| 46. | lightweight | lacking seriousness or substance |
| 47. | loose | not precise or detailed |
| 48. | manufactured | artificially created for effect |
| 49. | meager | small and lacking substance |
| 50. | meretricious | flashy but lacking real value |
| 51. | mindless | without thought or depth |
| 52. | minimal | very limited in depth |
| 53. | naive | lacking depth or sophistication |
| 54. | offhand | casual and not deeply thought |
| 55. | one-dimensional | lacking depth or complexity |
| 56. | outer | on the outside only |
| 57. | outward | concerned with external appearance |
| 58. | oversimplified | made too simple |
| 59. | paper-thin | extremely lacking substance |
| 60. | partial | not full or thorough |
| 61. | passing | brief and not deep |
| 62. | perfunctory | done with little care |
| 63. | platitudinous | full of shallow commonplaces |
| 64. | poor | lacking quality or depth |
| 65. | pretentious | showy and falsely important |
| 66. | primitive | simple and undeveloped |
| 67. | rambling | wandering without depth |
| 68. | reductive | overly simplified and shallow |
| 69. | rough | basic and not detailed |
| 70. | rudimentary | basic and not developed |
| 71. | rushed | done too quickly and lightly |
| 72. | shallow | lacking depth or seriousness |
| 73. | showy | flashy rather than substantial |
| 74. | simplistic | too simple to be accurate |
| 75. | sketchy | lacking detail or completeness |
| 76. | skin-deep | only on the surface |
| 77. | snapshot | quick and limited view |
| 78. | specious | seemingly sound but shallow |
| 79. | summary | covering only main points |
| 80. | surface-level | limited to the surface |
| 81. | thin | lacking fullness or depth |
| 82. | thumbnail | very brief and basic |
| 83. | topical | concerned with current surface issues |
| 84. | topline | covering only the main points |
| 85. | trite | overused and lacking freshness |
| 86. | two-dimensional | lacking complexity or depth |
| 87. | unconsidered | not thoughtfully weighed |
| 88. | uncritical | not thoughtfully analytical |
| 89. | undefined | not clearly developed |
| 90. | underdeveloped | not fully thought through |
| 91. | unexamined | not carefully considered |
| 92. | unfocused | not directed or detailed |
| 93. | unsophisticated | not refined or deep |
| 94. | unthinking | done without reflection |
| 95. | vacuous | empty and unintelligent |
| 96. | vague | not clear or detailed |
| 97. | vapid | dull and lacking depth |
| 98. | veneer-deep | only a thin outer layer |
| 99. | weak | lacking force or substance |
| 100. | window-dressing | added appearance without substance |