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100 Questions to Ask At a Design Review

August 19, 2026

100 Questions to Ask At a Design Review

No. Item Definition
1. Are error messages helpful? Evaluates guidance during errors.
2. Are expectations set clearly? Checks upfront clarity.
3. Are focus states visible? Checks navigation visibility.
4. Are labels understandable? Tests naming clarity.
5. Are states clearly distinct? Checks state differentiation.
6. Are the visuals purposeful? Checks image usefulness.
7. Can it be used by keyboard? Tests keyboard access.
8. Can steps be reduced? Seeks a shorter flow.
9. Can users compare options? Checks decision support.
10. Can users personalize this? Assesses customization.
11. Can users preview results? Tests result visibility.
12. Can users recover easily? Assesses recovery from mistakes.
13. Can users trust this? Assesses credibility.
14. Can users undo actions? Checks reversibility.
15. Do colors communicate well? Evaluates color meaning.
16. Do we need all these fields? Challenges form complexity.
17. Does it follow standards? Checks alignment with conventions.
18. Does this fit the brand? Checks brand alignment.
19. Does this match expectations? Checks consistency with norms.
20. Does this respect user control? Evaluates user autonomy.
21. How are errors handled? Reviews failure experience.
22. How does it perform? Asks about speed and responsiveness.
23. How does onboarding work? Reviews first-use guidance.
24. How does this scale? Assesses growth over time.
25. How easy is it to update? Assesses change effort.
26. How is privacy protected? Checks user data safeguards.
27. How is security handled? Checks protection against misuse.
28. How will this be maintained? Checks long-term upkeep.
29. How will users find this? Checks discoverability.
30. How will we measure success? Asks for evaluation method.
31. Is accessibility addressed? Checks inclusive design needs.
32. Is any jargon avoidable? Reduces specialized language.
33. Is anything unnecessary here? Looks for removable elements.
34. Is consent clear? Reviews permission clarity.
35. Is contrast sufficient? Reviews visual readability.
36. Is emphasis in the right place? Checks visual priority.
37. Is it consistent throughout? Looks for uniform patterns.
38. Is text readable? Checks legibility.
39. Is the call to action clear? Tests action clarity.
40. Is the content scannable? Tests quick reading support.
41. Is the default state right? Reviews initial settings.
42. Is the flow efficient? Assesses task speed and friction.
43. Is the hierarchy clear? Evaluates information priority.
44. Is the iconography clear? Tests icon understanding.
45. Is the language clear? Evaluates wording simplicity.
46. Is the layout intuitive? Tests ease of understanding.
47. Is the navigation clear? Assesses wayfinding.
48. Is the tone appropriate? Checks voice for audience.
49. Is the value obvious? Checks clarity of benefit.
50. Is the visual style coherent? Reviews visual unity.
51. Is there enough whitespace? Assesses visual breathing room.
52. What alternatives were explored? Checks breadth of thinking.
53. What are the edge cases? Covers unusual situations.
54. What are the failure modes? Identifies likely breakdowns.
55. What are the key risks? Highlights major threats.
56. What are we optimizing for? Clarifies design priority.
57. What assumptions are we making? Surfaces untested beliefs.
58. What baseline do we have? Checks current benchmark.
59. What can be simplified? Seeks a cleaner solution.
60. What can ship first? Finds minimum viable release.
61. What can wait? Defers lower-value work.
62. What constraints shape this? Identifies limits affecting design.
63. What data is required? Identifies needed information.
64. What dependencies exist? Identifies external reliance.
65. What did testing reveal? Asks for test insights.
66. What did user research show? Requests research findings.
67. What does success look like? Sets a clear success picture.
68. What evidence supports this? Asks for proof or data.
69. What feedback does this give? Checks system response cues.
70. What happens next? Clarifies following step.
71. What happens when it fails? Explores failure behavior.
72. What if data is missing? Checks incomplete information handling.
73. What if the network is slow? Considers poor connectivity.
74. What if the user is expert? Considers advanced use.
75. What if the user is new? Considers first-time use.
76. What if the user is rushed? Considers time pressure.
77. What is in scope? Defines what is included.
78. What is optional here? Separates required from optional.
79. What is out of scope? Defines what is excluded.
80. What is the first impression? Examines immediate user reaction.
81. What is the hypothesis? States the expected effect.
82. What is the primary goal? Defines the main objective.
83. What is the priority? Determines importance level.
84. What is the timeline? Asks about schedule.
85. What is the user journey? Maps the overall experience.
86. What metrics will we track? Defines measurement plan.
87. What might confuse users? Finds sources of misunderstanding.
88. What outcome matters most? Prioritizes the key result.
89. What permissions are needed? Asks about access requirements.
90. What problem are we solving? Clarifies the core need.
91. What stands out most? Identifies dominant element.
92. What support will users need? Assesses help requirements.
93. What trade-offs are involved? Reveals costs and compromises.
94. What user need does this meet? Connects design to user value.
95. Where might users struggle? Finds likely pain points.
96. Who is this for? Identifies the target users.
97. Who needs to approve this? Identifies approvers.
98. Who owns this decision? Clarifies accountability.
99. Why this approach? Requests rationale for the choice.
100. Will this work on mobile? Checks small-screen usability.

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