| No. | Item | Definition |
|---|---|---|
| 1. | acclaim | praise publicly |
| 2. | advance | move forward or support progress |
| 3. | advertise | publicly market or publicize |
| 4. | advocate | publicly support or recommend |
| 5. | aggrandize | increase power or status |
| 6. | aid | help or assist |
| 7. | applaud | praise or approve strongly |
| 8. | argue for | give reasons supporting |
| 9. | back | support or endorse |
| 10. | bankroll | fund or financially support |
| 11. | big up | praise or promote informally |
| 12. | boost | increase or improve something |
| 13. | bring attention to | make people notice |
| 14. | bring forward | advance for consideration |
| 15. | broadcast | spread widely by media |
| 16. | build up | increase or praise gradually |
| 17. | call attention to | make people notice |
| 18. | campaign for | work actively to support |
| 19. | champion | strongly support a cause |
| 20. | circulate | spread among people |
| 21. | commend | praise or recommend |
| 22. | create buzz | generate public excitement |
| 23. | cultivate | develop or encourage carefully |
| 24. | defend | support against criticism |
| 25. | develop | help grow or improve |
| 26. | disseminate | spread information widely |
| 27. | draw attention to | make noticeable |
| 28. | drive | push or motivate forward |
| 29. | drum up | generate support or interest |
| 30. | elevate | raise in rank or status |
| 31. | empower | give power or authority |
| 32. | encourage | give support or confidence |
| 33. | endorse | publicly support or approve |
| 34. | espouse | adopt and support publicly |
| 35. | establish | make accepted or secure |
| 36. | exalt | raise in praise or status |
| 37. | extol | praise highly |
| 38. | facilitate | make easier or more likely |
| 39. | favor | support or prefer |
| 40. | feature | give special attention to |
| 41. | finance | provide money for |
| 42. | foster | help develop or grow |
| 43. | fund | provide money for |
| 44. | further | help progress or succeed |
| 45. | galvanize | spur into action |
| 46. | generate interest | create attention or demand |
| 47. | get behind | support actively |
| 48. | hasten | make happen sooner |
| 49. | help | make easier or better |
| 50. | highlight | emphasize or make noticeable |
| 51. | hype | publicize with excitement |
| 52. | impel | urge or drive forward |
| 53. | improve | make better |
| 54. | incite | urge strongly to action |
| 55. | induce | cause or persuade |
| 56. | inspire | encourage by influence |
| 57. | introduce | bring into use or awareness |
| 58. | laud | praise formally or publicly |
| 59. | launch | start and publicize |
| 60. | lift | raise or improve |
| 61. | lobby for | seek official support for |
| 62. | mainstream | make widely accepted |
| 63. | market | promote commercially to buyers |
| 64. | marshal | organize resources for support |
| 65. | mobilize | organize for active support |
| 66. | motivate | give reason or desire |
| 67. | move forward | advance or help progress |
| 68. | move up | raise in rank |
| 69. | normalize | make seem usual or acceptable |
| 70. | nudge | encourage gently |
| 71. | nurture | support growth and development |
| 72. | pitch | try to sell or advocate |
| 73. | play up | emphasize favorably |
| 74. | plug | praise or advertise publicly |
| 75. | praise | express approval of |
| 76. | press for | urge action or acceptance |
| 77. | propagate | spread ideas or beliefs |
| 78. | publicize | make widely known |
| 79. | push | urge or advance actively |
| 80. | raise | move to a higher level |
| 81. | rally | bring together for support |
| 82. | recommend | suggest as good or useful |
| 83. | roll out | introduce publicly |
| 84. | sell | persuade others to accept |
| 85. | showcase | display attractively for attention |
| 86. | sponsor | support financially or officially |
| 87. | spotlight | draw attention to |
| 88. | spread | make more widely known |
| 89. | stimulate | encourage activity or growth |
| 90. | subsidize | support with money |
| 91. | support | help or back someone |
| 92. | talk up | praise to gain support |
| 93. | throw weight behind | support with influence |
| 94. | tout | praise or publicize strongly |
| 95. | underwrite | financially support or guarantee |
| 96. | upgrade | raise to a better level |
| 97. | uphold | support or maintain |
| 98. | uplift | raise morally or emotionally |
| 99. | urge | strongly encourage action |
| 100. | valorize | give value or status to |
