| No. | Item | Definition |
|---|---|---|
| 1. | A/B test | comparison of two versions |
| 2. | acquisition | gaining new customers or users |
| 3. | advocacy | customers promoting a brand |
| 4. | affiliate | partner earning commission on sales |
| 5. | algorithm | rules controlling platform results |
| 6. | analytics | measurement and analysis of data |
| 7. | attribution | credit assigned to touchpoints |
| 8. | audience | group targeted by marketing |
| 9. | automation | software-driven marketing actions |
| 10. | awareness | initial recognition of a brand |
| 11. | backlink | link from another website |
| 12. | bid | amount offered in auction |
| 13. | bounce rate | share leaving after one page |
| 14. | budget | planned spending amount |
| 15. | campaign | planned marketing effort |
| 16. | churn | customers who stop using |
| 17. | consideration | evaluation before buying |
| 18. | content | material created for audiences |
| 19. | conversion | desired user action completed |
| 20. | copy | marketing text for persuasion |
| 21. | CPA | cost for each acquisition |
| 22. | CPC | cost for each ad click |
| 23. | CTA | prompt encouraging immediate action |
| 24. | CTR | percentage of clicks received |
| 25. | dashboard | screen showing key metrics |
| 26. | deliverability | ability to reach inboxes |
| 27. | display ad | graphic advertisement online |
| 28. | distribution | how content gets delivered |
| 29. | drip campaign | scheduled series of messages |
| 30. | earned | publicity gained naturally |
| 31. | email marketing | promoting through email messages |
| 32. | engagement | user interaction with content |
| 33. | forecast | prediction based on data |
| 34. | form | fields collecting user information |
| 35. | frequency | times one person sees ad |
| 36. | friction | obstacle slowing user action |
| 37. | funnel | stages from awareness to purchase |
| 38. | hashtag | tagged keyword on social media |
| 39. | impressions | times content was displayed |
| 40. | indexing | adding pages to search database |
| 41. | influencer | creator affecting audience decisions |
| 42. | insight | useful understanding from data |
| 43. | intent | likelihood of taking action |
| 44. | journey | customer path to conversion |
| 45. | keyword | search term targeted |
| 46. | KPI | key performance measurement |
| 47. | landing page | page built for conversions |
| 48. | lead | potential customer contact |
| 49. | loyalty | continued preference for a brand |
| 50. | LTV | customer value over time |
| 51. | messaging | core communication to audience |
| 52. | metadata | data describing webpage content |
| 53. | metric | quantifiable performance measure |
| 54. | mobile | designed for phones and tablets |
| 55. | native ad | ad matching surrounding content |
| 56. | navigation | how users move around |
| 57. | newsletter | regular email update |
| 58. | offer | promotional deal or value proposition |
| 59. | onboarding | guiding new users initially |
| 60. | open rate | emails opened percentage |
| 61. | optimization | improving performance systematically |
| 62. | organic | unpaid traffic or reach |
| 63. | owned | channels the brand controls |
| 64. | pageview | single page loaded |
| 65. | persona | fictional ideal customer profile |
| 66. | personalization | tailoring content to individuals |
| 67. | pixel | tracking code for behavior |
| 68. | placement | where an ad appears |
| 69. | positioning | place in customers’ minds |
| 70. | PPC | ads paid per click |
| 71. | ranking | search result position |
| 72. | reach | total people exposed |
| 73. | referral | customer-sent recommendation or lead |
| 74. | retargeting | ads shown to past visitors |
| 75. | retention | keeping existing customers engaged |
| 76. | review | public customer evaluation |
| 77. | ROAS | revenue generated from ad spend |
| 78. | ROI | return compared with investment |
| 79. | segmentation | dividing audience into groups |
| 80. | SEM | paid and organic search marketing |
| 81. | SEO | optimizing content for search engines |
| 82. | session | period of user activity |
| 83. | signup | registration for access or updates |
| 84. | social proof | evidence others trust it |
| 85. | subject line | email title shown first |
| 86. | subscription | recurring sign-up or payment |
| 87. | targeting | selecting intended audience segments |
| 88. | testimonial | customer statement of approval |
| 89. | touchpoint | any customer interaction moment |
| 90. | traffic | visits to a website |
| 91. | trust signal | cue increasing confidence |
| 92. | UGC | content created by users |
| 93. | UI | visual user interface design |
| 94. | unsubscribe | opting out of messages |
| 95. | UTM | URL parameter for attribution |
| 96. | UX | overall user experience |
| 97. | value proposition | clear reason to choose you |
| 98. | video ad | advertisement in video format |
| 99. | viewability | chance an ad was seen |
| 100. | workflow | automated sequence of steps |