| No. | Term | Definition |
|---|---|---|
| 1. | Absorption | Deep mental involvement. |
| 2. | Access | Ability to reach or use. |
| 3. | Acknowledgment | Recognition of attention or response. |
| 4. | Activation | Triggering participation or use. |
| 5. | Adoption | Choosing to start using. |
| 6. | Affinity | Natural liking or connection. |
| 7. | Alignment | Shared direction or agreement. |
| 8. | Appeal | Power to attract interest. |
| 9. | Application | Putting something into use. |
| 10. | Approachability | Ease of being engaged with. |
| 11. | Attachment | Emotional bond or connection. |
| 12. | Attentiveness | Focused attention to details. |
| 13. | Belonging | Feeling part of a group. |
| 14. | Bond | Strong connection between parties. |
| 15. | Buy-in | Willing acceptance and support. |
| 16. | Captivation | Holding attention strongly. |
| 17. | Care | Concern and attentive interest. |
| 18. | Churn reduction | Lowering drop-off rates. |
| 19. | Click-through | Clicks relative to views. |
| 20. | Collaboration | Working together toward a goal. |
| 21. | Commitment | Dedicated intention to continue. |
| 22. | Community building | Creating ongoing group ties. |
| 23. | Connection | Link or relationship formed. |
| 24. | Content resonance | How strongly content connects. |
| 25. | Conversion | Desired action taken. |
| 26. | Customer intimacy | Close understanding of customers. |
| 27. | Dedication | Steady devotion to a task. |
| 28. | Dialogue | Two-way conversation. |
| 29. | Discovery | Finding something new. |
| 30. | Dwell time | Time spent on content. |
| 31. | Eagerness | Keen readiness to participate. |
| 32. | Embrace | Warm acceptance or adoption. |
| 33. | Emotional investment | Personal stake in outcomes. |
| 34. | Empowerment | Enabling confident participation. |
| 35. | Enlistment | Joining or signing up. |
| 36. | Enrolment | Registering to take part. |
| 37. | Excitement | Strong positive interest. |
| 38. | Exposure | Being seen or noticed. |
| 39. | Fandom | Enthusiastic supporter community. |
| 40. | Feedback | Responses and reactions given. |
| 41. | Flow | Immersed, focused involvement. |
| 42. | Follow-through | Completing intended actions. |
| 43. | Frictionless use | Effortless participation experience. |
| 44. | Gravitation | Pull toward something. |
| 45. | Habit formation | Building repeated participation. |
| 46. | Immersion | Deep involvement in experience. |
| 47. | Inclusion | Being welcomed to participate. |
| 48. | Interaction | Mutual action or communication. |
| 49. | Interest | Curiosity or concern. |
| 50. | Involvement | Active participation and interest. |
| 51. | Joining | Becoming part of something. |
| 52. | Keenness | Eager interest to take part. |
| 53. | Lead nurturing | Developing interest over time. |
| 54. | Loyalty | Ongoing support over time. |
| 55. | Magnetism | Attractive pull on attention. |
| 56. | Membership | Status of belonging. |
| 57. | Mindshare | Share of audience attention. |
| 58. | Motivation | Reason to act or participate. |
| 59. | Navigation | How users move through. |
| 60. | Networking | Building useful connections. |
| 61. | Observation | Watching attentively. |
| 62. | Onboarding | Helping newcomers start participating. |
| 63. | Openness | Willingness to connect and respond. |
| 64. | Opt-in | Choosing to receive communications. |
| 65. | Participation | Taking part in an activity. |
| 66. | Partnership | Cooperative relationship. |
| 67. | Presence | Attentive availability and focus. |
| 68. | Rapport | Trusting, friendly connection. |
| 69. | Reach | Number of people contacted. |
| 70. | Reaction | Response to content or events. |
| 71. | Readiness | Preparedness to participate. |
| 72. | Receptiveness | Willingness to consider and respond. |
| 73. | Reciprocity | Mutual exchange of attention. |
| 74. | Referral | Recommendation that drives action. |
| 75. | Relationship | Ongoing connection between parties. |
| 76. | Repeat visits | Returning to content or site. |
| 77. | Responsiveness | Speed and quality of replies. |
| 78. | Retention | Keeping users over time. |
| 79. | Satisfaction | Positive evaluation of experience. |
| 80. | Sentiment | Overall feeling expressed. |
| 81. | Session depth | How far users explore. |
| 82. | Sharing | Passing content to others. |
| 83. | Signal strength | Strength of audience response. |
| 84. | Socialization | Interacting within a community. |
| 85. | Stickiness | Tendency to keep returning. |
| 86. | Subscription | Opting in for ongoing updates. |
| 87. | Support | Active help and encouragement. |
| 88. | Sustained attention | Continued focus over time. |
| 89. | Time on page | Duration spent on a page. |
| 90. | Touchpoints | Moments of contact with users. |
| 91. | Traction | Growing uptake and momentum. |
| 92. | Trust | Confidence in reliability. |
| 93. | Two-way exchange | Mutual communication and response. |
| 94. | Uptake | Rate of adoption or use. |
| 95. | User activity | Actions users take. |
| 96. | User experience | Overall experience of use. |
| 97. | Validation | Confirming value through response. |
| 98. | View duration | Time spent watching. |
| 99. | Virality | Rapid sharing across networks. |
| 100. | Visibility | How easily something is seen. |
