| No. | Item | Definition |
|---|---|---|
| 1. | acknowledgment | thank-you confirming donation |
| 2. | acquisition | gaining new donors |
| 3. | affinity | connection to the cause |
| 4. | annual fund | yearly recurring fundraising program |
| 5. | appeal | request for support |
| 6. | ask | request for a donation |
| 7. | auction | bidding event raising money |
| 8. | benefactor | person giving substantial support |
| 9. | benefit | event raising funds |
| 10. | bequest | gift left by will |
| 11. | board | governing group of organization |
| 12. | budget | financial plan for project |
| 13. | campaign | organized fundraising effort |
| 14. | capacity | ability to give financially |
| 15. | capital campaign | campaign for major project |
| 16. | case statement | document explaining funding need |
| 17. | challenge grant | grant requiring matched support |
| 18. | champion | strong internal advocate |
| 19. | conversion | completed desired donor action |
| 20. | crowdfunding | raising many small online gifts |
| 21. | cultivation | building donor interest over time |
| 22. | deadline | final date for action |
| 23. | designation | specified use of donation |
| 24. | development | fundraising function of organization |
| 25. | direct mail | postal fundraising appeal |
| 26. | discovery | learning donor interests and goals |
| 27. | donate button | clickable giving link |
| 28. | donor | person who gives money |
| 29. | due diligence | careful background checking |
| 30. | email appeal | fundraising request by email |
| 31. | endowment | invested fund supporting mission |
| 32. | engagement | active involvement with organization |
| 33. | estate gift | donation from an estate |
| 34. | evaluation | assessment of effectiveness |
| 35. | feasibility study | test of campaign readiness |
| 36. | foundation | grantmaking charitable organization |
| 37. | fund-a-need | event ask for mission |
| 38. | gala | formal fundraising event |
| 39. | gift | donation of money or assets |
| 40. | giving Tuesday | global day of generosity |
| 41. | goal | target amount to raise |
| 42. | grant | funding from a foundation |
| 43. | grantmaker | organization that awards grants |
| 44. | in-kind | noncash donated goods or services |
| 45. | landing page | webpage for donations |
| 46. | lapse | stopped giving for now |
| 47. | lead | potential donor contact |
| 48. | leadership gift | top-level campaign donation |
| 49. | legacy gift | gift arranged for the future |
| 50. | letter of inquiry | brief grant introduction |
| 51. | logic model | map of program results |
| 52. | LYBUNT | gave last year, not this |
| 53. | major gift | large donation from one donor |
| 54. | matching challenge | limited-time match incentive |
| 55. | matching gift | employer doubles a donation |
| 56. | membership | support tied to benefits |
| 57. | metrics | measures of performance |
| 58. | moves management | planned donor relationship steps |
| 59. | narrative | main written proposal section |
| 60. | nonprofit | mission-driven tax-exempt organization |
| 61. | operating support | funding for general expenses |
| 62. | peer-to-peer | supporters fundraising from friends |
| 63. | phonathon | phone-based fundraising campaign |
| 64. | pipeline | stages from prospect to donor |
| 65. | planned giving | future charitable gift planning |
| 66. | pledge | promised future donation |
| 67. | portfolio | assigned group of prospects |
| 68. | proposal | written funding request |
| 69. | prospect | likely future donor |
| 70. | public phase | open campaign stage |
| 71. | qualification | confirming donor capacity and interest |
| 72. | quiet phase | early private campaign stage |
| 73. | reactivation | winning back former donors |
| 74. | receipt | record acknowledging a gift |
| 75. | recognition | public thanks for support |
| 76. | recurring gift | automatic repeated donation |
| 77. | referral | introduced potential supporter |
| 78. | renewal | repeat gift from donor |
| 79. | restricted gift | donation limited to purpose |
| 80. | retention | keeping donors year to year |
| 81. | seed money | initial funding to start |
| 82. | segmentation | dividing donors into groups |
| 83. | soft credit | recognition without legal receipt |
| 84. | solicitation | formal ask for a gift |
| 85. | solicitor | person making the ask |
| 86. | sponsorship | support tied to recognition |
| 87. | stewardship | care of donor relationships |
| 88. | storytelling | using stories to inspire giving |
| 89. | table captain | host recruiting event guests |
| 90. | tax receipt | receipt for tax purposes |
| 91. | telethon | broadcast fundraising drive |
| 92. | testimonial | supportive personal statement |
| 93. | trustee | board member with oversight |
| 94. | underwriter | supporter covering event costs |
| 95. | unrestricted gift | donation usable where needed |
| 96. | upgrade | increase in gift size |
| 97. | urgency | need for prompt action |
| 98. | visit | meeting with a donor |
| 99. | volunteer | unpaid helper or advocate |
| 100. | wealth screening | review of giving capacity |