100 Words to Use Instead of “Strategy”

No.	Term	Definition
1.	360 plan	All-around plan addressing all angles.
2.	A/B plan	Two-option plan for choice.
3.	Action plan	Steps to reach a goal.
4.	Agenda	Ordered set of priorities.
5.	Aim	Intended outcome or target.
6.	Approach	Way of handling a task.
7.	Architecture	Overall structure of a plan.
8.	Arrangement	Planned organization of parts.
9.	Attack plan	Planned method to succeed.
10.	Backcast plan	Plan backwards from the goal.
11.	Battle plan	Plan for a tough contest.
12.	Blueprint	Detailed plan or design.
13.	Campaign	Coordinated effort toward an objective.
14.	Charter	Statement of purpose and scope.
15.	Concept	Guiding idea for action.
16.	Contingency plan	Backup plan for disruptions.
17.	Course of action	Chosen path to proceed.
18.	Decision tree	Branching map for choices.
19.	Design	Planned form and function.
20.	Directive	Authoritative instruction for action.
21.	Doctrine	Established guiding principles.
22.	Endgame	Final phase plan to win.
23.	Execution plan	How to carry out work.
24.	Formula	Standard method for results.
25.	Framework	Supporting structure for decisions.
26.	Game plan	Plan for achieving a win.
27.	Game theory plan	Plan anticipating others’ moves.
28.	Go-to-market plan	Plan to launch and sell.
29.	Growth plan	Plan to expand results.
30.	Guideline	Recommended rule of practice.
31.	Handbook method	Standardized way of doing things.
32.	Heuristic	Rule of thumb for choices.
33.	Implementation plan	Steps to put decisions in place.
34.	Initiative	Organized effort to drive change.
35.	Intent	Purpose behind planned actions.
36.	Journey map	Planned path through stages.
37.	Key plan	Central plan for success.
38.	Kickoff plan	Plan to start an effort.
39.	Layout	Planned arrangement or configuration.
40.	Line of effort	Coordinated activities toward an aim.
41.	Logic model	Inputs-to-outcomes planning map.
42.	Long game	Plan for long-term advantage.
43.	Management plan	Plan for oversight and control.
44.	Mandate	Authorized direction to act.
45.	Master plan	Comprehensive overarching plan.
46.	Method	Systematic way of doing something.
47.	Methodology	Set of methods and principles.
48.	Model	Simplified representation guiding action.
49.	Move	Deliberate action to gain advantage.
50.	North Star plan	Plan guided by one key metric.
51.	OKR plan	Objectives and key results plan.
52.	Operating plan	Plan for day-to-day operations.
53.	Operational concept	How operations will work overall.
54.	Outline	Brief structured plan summary.
55.	Pareto plan	Focus on the vital few.
56.	Pathway	Route to a desired outcome.
57.	Pattern	Repeatable way of proceeding.
58.	Pitch	Proposed plan to persuade.
59.	Plan	Intended set of actions.
60.	Play	Planned action in a situation.
61.	Playbook	Set of prepared responses.
62.	Policy	Guiding rule for decisions.
63.	Positioning	How to place for advantage.
64.	Program	Planned set of related projects.
65.	Protocol	Defined procedure to follow.
66.	Road map	Timeline of milestones and steps.
67.	Roadmap	Planned sequence of milestones.
68.	Route	Chosen way to reach a goal.
69.	Rule set	Agreed rules guiding action.
70.	Scenario plan	Plan for possible futures.
71.	Scheme	Organized plan for action.
72.	Scorecard	Measures tracking progress and priorities.
73.	Script	Prepared sequence of actions.
74.	Set piece	Rehearsed plan for a moment.
75.	Setup	Arrangement enabling desired results.
76.	Solution plan	Plan to solve a problem.
77.	Sprint plan	Short-cycle plan for delivery.
78.	Stakeholder plan	Plan for managing key parties.
79.	Stratagem	Clever plan to outmaneuver.
80.	SWOT plan	Plan based on SWOT analysis.
81.	System	Interconnected parts working toward goals.
82.	Tactic	Specific action to gain advantage.
83.	Tactical plan	Short-term plan for execution.
84.	Target plan	Plan focused on a target.
85.	Template	Predefined structure to follow.
86.	Theory	Rationale guiding a course of action.
87.	Theory of change	How actions lead to outcomes.
88.	Toolbox	Set of methods ready to use.
89.	Trajectory	Planned direction over time.
90.	Treatment plan	Planned course for improvement.
91.	Trial plan	Plan for a test run.
92.	Umbrella plan	Plan covering multiple efforts.
93.	Use case plan	Plan based on user scenarios.
94.	Value proposition	Plan for delivering customer value.
95.	Vector	Directed approach toward an end.
96.	Vision	Desired future guiding actions.
97.	Vision map	Map linking vision to actions.
98.	War plan	Plan for major conflict.
99.	Way	Manner of proceeding.
100.	Way forward	Recommended next steps.