| No. | Item | Definition |
|---|---|---|
| 1. | aboveboardness | open and honest conduct |
| 2. | absence of guile | lack of cunning deception |
| 3. | artlessness | natural sincerity without guile |
| 4. | authenticity | genuine and truthful quality |
| 5. | believability | quality of being believable |
| 6. | blamelessness | freedom from fault or guilt |
| 7. | bluntness | plain, direct truthfulness |
| 8. | candidness | quality of being candid |
| 9. | candor | open and honest expression |
| 10. | clean dealing | honest and fair dealing |
| 11. | cleanness | freedom from corruption or deceit |
| 12. | conscientiousness | careful regard for right conduct |
| 13. | credibility | quality of being believable |
| 14. | decency | proper and honest behavior |
| 15. | directness | straightforward manner or speech |
| 16. | earnestness | serious and sincere intent |
| 17. | equity | fairness and justice |
| 18. | ethicality | quality of being ethical |
| 19. | ethicalness | quality of following ethics |
| 20. | evenhandedness | fair impartial treatment |
| 21. | factuality | basis in actual facts |
| 22. | fair dealing | honest treatment of others |
| 23. | fair play | honest and just conduct |
| 24. | fairness | just and honest treatment |
| 25. | faithfulness | loyal and true conduct |
| 26. | fidelity | faithful accuracy or loyalty |
| 27. | forthrightness | bold and direct honesty |
| 28. | frankness | directness in speaking truth |
| 29. | genuineness | true and sincere quality |
| 30. | good character | morally sound nature |
| 31. | good faith | sincere and honest intention |
| 32. | goodness | moral excellence or kindness |
| 33. | guilelessness | innocent lack of deceit |
| 34. | high-mindedness | noble moral attitude |
| 35. | honest dealing | truthful and fair conduct |
| 36. | honor | moral integrity and fairness |
| 37. | honorableness | quality of being honorable |
| 38. | impartiality | fair lack of bias |
| 39. | incorruptibility | resistance to dishonest influence |
| 40. | ingenuousness | open, innocent sincerity |
| 41. | innocence | freedom from deceit or guilt |
| 42. | integrity | strong moral uprightness |
| 43. | irreproachability | quality beyond criticism |
| 44. | justice | fair and right treatment |
| 45. | justness | quality of being fair |
| 46. | lack of deceit | absence of deception |
| 47. | lack of pretense | absence of false appearance |
| 48. | moral cleanliness | freedom from moral corruption |
| 49. | moral fiber | strength of moral character |
| 50. | moral soundness | healthy moral integrity |
| 51. | naturalness | unforced genuine quality |
| 52. | nobility | high moral character |
| 53. | objectivity | judgment based on facts |
| 54. | open communication | transparent sharing of information |
| 55. | open dealing | transparent and honest behavior |
| 56. | open speech | frank and truthful expression |
| 57. | openheartedness | sincere openness of feeling |
| 58. | openness | willingness to be truthful |
| 59. | outspokenness | frank expression of views |
| 60. | plain dealing | direct and honest behavior |
| 61. | plain truth | simple, direct truthfulness |
| 62. | plainness | simple directness of expression |
| 63. | plainspokenness | direct and truthful speech |
| 64. | probity | complete moral honesty |
| 65. | propriety | proper moral conduct |
| 66. | purity | freedom from moral corruption |
| 67. | realness | genuine, authentic quality |
| 68. | rectitude | morally correct behavior |
| 69. | right conduct | morally correct behavior |
| 70. | right-mindedness | sound moral judgment |
| 71. | righteousness | morally right conduct |
| 72. | scrupulousness | careful moral correctness |
| 73. | simplicity | unaffected sincerity |
| 74. | sincerity | genuine truth in words or actions |
| 75. | square dealing | fair and honest treatment |
| 76. | straight dealing | fair and honest conduct |
| 77. | straight shooting | frank and honest behavior |
| 78. | straight talk | direct, honest speech |
| 79. | straightforwardness | plain and direct truthfulness |
| 80. | the truth | what is true or factual |
| 81. | transparency | openness without concealment |
| 82. | true dealing | faithful and honest conduct |
| 83. | trueness | quality of being true |
| 84. | trustiness | quality of being trustworthy |
| 85. | trustworthiness | quality of deserving trust |
| 86. | truth | state of being true |
| 87. | truthfulness | commitment to telling the truth |
| 88. | unaffectedness | natural lack of pretense |
| 89. | unpretentiousness | absence of false show |
| 90. | unreservedness | full openness in expression |
| 91. | unvarnished truth | truth without softening or distortion |
| 92. | upright dealing | morally honest conduct |
| 93. | uprightness | morally honest conduct |
| 94. | upstandingness | respectable moral uprightness |
| 95. | veraciousness | quality of being truthful |
| 96. | veracity | truthfulness in speech or fact |
| 97. | veridicality | quality of being true |
| 98. | virtue | moral goodness |
| 99. | virtuousness | quality of being morally good |
| 100. | wholeheartedness | complete sincerity and commitment |
