| No. | Item | Definition |
|---|---|---|
| 1. | altruism | selfless concern for others |
| 2. | archetype | perfect example of a kind |
| 3. | article of faith | accepted belief without proof |
| 4. | articles of belief | accepted points of belief |
| 5. | aspirations | strong hopes or ambitions |
| 6. | beacons | guiding examples or principles |
| 7. | beauty | quality giving deep pleasure |
| 8. | belief system | organized set of beliefs |
| 9. | beliefs | accepted ideas held as true |
| 10. | benchmarks | standards for comparison |
| 11. | canons | accepted rules or principles |
| 12. | character | moral qualities or nature |
| 13. | code | system of principles or rules |
| 14. | commandments | authoritative moral rules |
| 15. | convictions | firmly held beliefs or opinions |
| 16. | creed | guiding set of beliefs |
| 17. | criteria | standards for judging something |
| 18. | decency | moral goodness and fairness |
| 19. | dedication | serious commitment to a purpose |
| 20. | determination | firmness of purpose |
| 21. | devotion | deep dedication or loyalty |
| 22. | doctrine | set of guiding beliefs |
| 23. | duty | moral or legal obligation |
| 24. | equity | fairness and impartiality |
| 25. | essentials | most important principles or needs |
| 26. | ethics | moral principles guiding behavior |
| 27. | ethos | guiding spirit or values |
| 28. | excellence | outstanding quality or merit |
| 29. | exemplar | model worthy of imitation |
| 30. | fairness | impartial and just treatment |
| 31. | faith | strong belief or trust |
| 32. | fidelity | faithfulness to duties or beliefs |
| 33. | first principles | basic foundational truths |
| 34. | foundations | underlying principles or bases |
| 35. | fundamentals | basic essential principles |
| 36. | generosity | willingness to give freely |
| 37. | gold standard | highest accepted standard |
| 38. | good | what is morally right |
| 39. | goodness | moral excellence or virtue |
| 40. | greatness | remarkable excellence or worth |
| 41. | guiding principles | main principles directing action |
| 42. | high standards | demanding levels of excellence |
| 43. | higher aims | more noble goals |
| 44. | honor | high moral standards |
| 45. | humanity | kindness toward other people |
| 46. | injunctions | authoritative directions or principles |
| 47. | integrity | firm adherence to moral principles |
| 48. | justice | fairness and moral rightness |
| 49. | kindness | the quality of being kind |
| 50. | laws | rules or governing principles |
| 51. | lodestar | guiding principle or inspiration |
| 52. | loyalty | faithful support for principles |
| 53. | mantra | often repeated guiding idea |
| 54. | maxims | short statements of principle |
| 55. | model | standard example to follow |
| 56. | moral code | system of moral principles |
| 57. | morals | standards of right and wrong |
| 58. | motto | short phrase expressing beliefs |
| 59. | nobility | high moral character |
| 60. | noble aims | morally elevated goals |
| 61. | norms | usual standards of behavior |
| 62. | north star | guiding principle or aim |
| 63. | obligation | binding duty or commitment |
| 64. | ordinances | authoritative rules or principles |
| 65. | outlook | general attitude or perspective |
| 66. | paragon | model of excellence |
| 67. | philosophy | guiding system of thought |
| 68. | platform | declared set of principles |
| 69. | policy | guiding course of action |
| 70. | position | particular point of view |
| 71. | precepts | rules guiding conduct |
| 72. | principles | basic rules of right conduct |
| 73. | rectitude | morally correct behavior |
| 74. | resolve | firm determination of purpose |
| 75. | responsibility | state of being accountable |
| 76. | righteousness | morally right conduct or belief |
| 77. | rubrics | guiding rules or standards |
| 78. | rules | prescribed principles or standards |
| 79. | selflessness | concern for others over self |
| 80. | set of values | collection of guiding beliefs |
| 81. | stance | firmly held position |
| 82. | standards | levels of quality or behavior |
| 83. | steadfastness | firmness in belief or purpose |
| 84. | tenets | main principles of a belief |
| 85. | the beautiful | what is aesthetically excellent |
| 86. | the good | what is morally desirable |
| 87. | the true | what is genuinely correct |
| 88. | touchstones | standards used for judgment |
| 89. | truth | what is real or correct |
| 90. | uprightness | moral correctness and honesty |
| 91. | utopia | ideal perfect state |
| 92. | values | deeply held standards and beliefs |
| 93. | view | way of thinking about something |
| 94. | virtue | moral excellence or goodness |
| 95. | virtues | morally good qualities |
| 96. | vision statement | declared future ideal or aim |
| 97. | watchword | motto expressing a principle |
| 98. | worldview | overall view of life |
| 99. | worth | value or merit |
| 100. | worthiness | deserving respect or value |