| No. | Item | Definition |
|---|---|---|
| 1. | A/B test | compare two versions for results |
| 2. | accessibility | ease of use for everyone |
| 3. | ad | paid promotional message |
| 4. | affiliate | partner earning commission from sales |
| 5. | algorithm | rules a platform uses to rank |
| 6. | analytics | data about content performance |
| 7. | approve | formally accept content for posting |
| 8. | attribution | credit assigned to a result |
| 9. | audience | people a message is aimed at |
| 10. | awareness | how familiar people are with brand |
| 11. | benchmark | standard used for comparison |
| 12. | bid | amount offered in ad auction |
| 13. | bio | short profile description |
| 14. | boost | pay to increase post reach |
| 15. | brief | short document outlining requirements |
| 16. | budget | money available to spend |
| 17. | calendar | schedule of upcoming content |
| 18. | campaign | planned series of marketing actions |
| 19. | caption | text accompanying a social post |
| 20. | carousel | post with multiple swipeable cards |
| 21. | community | group of followers around a brand |
| 22. | content | posts, videos, images, or text |
| 23. | conversion | desired action taken by a user |
| 24. | copy | written marketing text |
| 25. | creator | person making online content |
| 26. | CTR | clicks divided by impressions |
| 27. | dashboard | screen showing key metrics |
| 28. | demographic | audience trait like age or gender |
| 29. | disclosure | statement revealing sponsorship or facts |
| 30. | DM | private direct message |
| 31. | draft | unfinished post saved for later |
| 32. | engagement | likes, comments, shares, and clicks |
| 33. | evergreen | useful long after publishing |
| 34. | feed | main stream of posts |
| 35. | follower | account subscribed to updates |
| 36. | frequency | how often content is posted |
| 37. | funnel | path from awareness to action |
| 38. | geotargeting | targeting by geographic location |
| 39. | giveaway | promotion offering a prize |
| 40. | handle | account username on a platform |
| 41. | hashtag | keyword label with a hash |
| 42. | headline | main title or opening line |
| 43. | hook | opening that grabs attention |
| 44. | impressions | total times content is displayed |
| 45. | influencer | person who affects audience choices |
| 46. | insights | useful findings from data |
| 47. | keyword | important search or topic term |
| 48. | KPI | key measure of success |
| 49. | landing page | page users arrive at first |
| 50. | lead | potential customer contact |
| 51. | license | official permission to use content |
| 52. | link | web address users can open |
| 53. | livestream | real-time broadcast over the internet |
| 54. | meme | widely shared humorous idea |
| 55. | mention | reference to another account |
| 56. | messaging | core ideas communicated by a brand |
| 57. | metric | measurable performance figure |
| 58. | moderate | review and manage user interactions |
| 59. | notification | alert about activity or updates |
| 60. | partnership | formal promotional relationship |
| 61. | persona | fictional profile of ideal customer |
| 62. | pixel | tracking code for user actions |
| 63. | policy | official rule or guideline |
| 64. | poll | question with selectable answers |
| 65. | positioning | place a brand holds in minds |
| 66. | profile | public account page and details |
| 67. | publish | make content go live |
| 68. | Q&A | questions and answers session |
| 69. | reach | number of unique people seeing content |
| 70. | reel | short-form vertical video |
| 71. | relevance | usefulness to the audience now |
| 72. | reply | answer to a comment or message |
| 73. | report | summary of results and data |
| 74. | repurpose | reuse content in another format |
| 75. | retargeting | ads shown again to past visitors |
| 76. | retention | keeping users or customers engaged |
| 77. | ROI | return compared with money spent |
| 78. | save | bookmark content for later |
| 79. | schedule | plan posts for future times |
| 80. | segment | specific subgroup of an audience |
| 81. | sentiment | overall feeling in audience reactions |
| 82. | SEO | improving visibility in search results |
| 83. | share | redistribute content to others |
| 84. | sponsorship | paid support for promotion |
| 85. | story | temporary vertical social post |
| 86. | subscriber | person signed up for updates |
| 87. | subtitle | text showing spoken words |
| 88. | tag | label or identify an account |
| 89. | targeting | choosing who should see content |
| 90. | thread | series of connected posts |
| 91. | thumbnail | small preview image |
| 92. | tone | overall style or attitude |
| 93. | traffic | visits sent to a site |
| 94. | transcript | written version of spoken content |
| 95. | trend | popular topic or format |
| 96. | UGC | content made by users |
| 97. | verification | confirmed authenticity of an account |
| 98. | viral | spreading rapidly across users |
| 99. | voice | distinctive brand way of speaking |
| 100. | word-of-mouth | informal person-to-person recommendation |